阅读理解

Passage Three

单选题

Which of the following statements is true of Youku Tudou?

【正确答案】 B
【答案解析】

正确答案为选项B,意思是优酷土豆从纽约证券交易所退市,这在录音中虽然没有直接对应文字,但从两处可以得知:一是阿里巴巴兼并优酷( Alibaba has announced that it has completed its takeover of Chinese video streaming giant Youku Tudou) ; 二是优酷不再作为公开交易的上市公司而成为阿里巴巴的全资子公司 (Youku Tudou ceased to be a publicly traded company and became a wholly owned subsidiary of A libaba)。选项A 前半句虽然正确,但后半句的解释却错误地把阿里巴巴说成视频网站巨头。选项C 说优酷土豆曾有一度是阿里巴巴的子公司,这是混淆了时间关系。选项D 说优酷土豆于2012年被土豆网兼并,而录音内容提到2012 年这个时间时说的是优酷和土豆合并(Youku.com, ... andTudou.com, ... merged to become Youku Tudou)。 

[重点难点]
准确把握各事件的主体及其不同内容。

[录音原文]
Passage Three
E-commerce giant Alibaba has announced that it has completed its takeover of Chinese video streaming giant Youku Tudou. As a result of the merger, Youku Tudou ceased to be a publicly traded company and became a wholly owned subsidiary of Alibaba. Youku.com had traded on the New York Stock Exchange since 2010, under the ticker symbol YOKU. In 2012, Youku.com, the No. 11 website in China, and Tudou.com, No. 14, merged to become Youku Tudou.
The company revealed a “ going private” transaction last year and Youku’s shareholders approved the sale this March. Valuing Youku Tudou at US$5.40 billion, Alibaba paid $27.6 per New York Stock Exchange-listed stock. As Alibaba already owned 16.5 percent of the company, Alibaba paid some $4 billion for the outstanding shares.
Youku Tudou describes itself as a leading multi-screen entertainment and media company in China and as China's leading Internet television platform. It offers a combination of licensed professional content, user-generated content and self-produced web video content.
Youku Tudou delivered increasingly diversified top line growth in 2015, driven by robust consumer business development and supported by healthy advertising revenues. Content costs, such as acquisition of licensed copyright, represented 46 percent of revenues. Youku Tudou also doubled its spending on original content production in 2015, intending to build audience loyalty, identify talent and increase the company's intellectual property.
Youku Tudou's revenue growth has outstripped profitability. For the 2015 calendar year Youku Tudou reported profit losses of $135 million, up from a loss of $92 million in 2014. Youku Tudou's most direct rival iQIYI is also loss-making and is the subject of a buy-out proposal that would require the iQIYI founder Gong Yu and Baidu founder Robin Li to pay $2.8 billion to extract it from parent company Baidu.

单选题

How much did A libaba pay to acquire Youku Tudou?

【正确答案】 D
【答案解析】

正确答案为选项D,即阿里巴巴兼并优酷土豆付出了大约$4 billion。虽然录 音内容所说的大约$4 billion只是为已发行的市场流通股而支付的(for the outstanding shares),但前提是阿里巴巴原本就持有优酷土豆16.5%的股份。选项A 错误地说成了录音内容所说的优酷土豆的总值选项B 错误地使用了录音所说的每股的价值数且加了 billion —词,选项C 错用了阿里巴巴本在兼并优酷土豆之前持有 的该公司的股份数字且忽略了 percent—词。

[重点难点]
准确把握事件主体名称与数字单位及其所指。

单选题

How does Youku Tudou describe its role in the market?

【正确答案】 A
【答案解析】

正确答案为选项A,其对应录音内容是Youku Tudou describes itself as ... China’s leading Internet television platform。录音中该句较长,含有较多与解题没有直接关系的信息,容易形成干扰,所以解题稍有难度。选项B 使用的professional — 词在录音中有对应,但录音内容说的是优酷土豆所提供的具体内容,而不是它的功能,所以B 不正确。选项C 说它是用户生成的平台,而录音内容说的是它发布的视 频内容由用户生成,所以C 也是错误选项。D 选项说它是一家领先的电影摄制厂, 这与录音内容完全不相关。

[重点难点]
根据问题在听取较长复杂句时提取关键信息。

单选题

Why did Youku Tudou spend hugely on original content production?

【正确答案】 D
【答案解析】

该题所问是优酷土豆为什么把大笔钱款花在原创内容的制作上。正确选项为 D,即扩充其知识产权组合( IP portfolio),在录音中对应的内容是increase the company’s intellectual property。由于该项中涉及法律的IP 与目前出现频率更高的网络专业的IP ( 互联网协议)相同,具有一定迷惑性,所以该题难度较高。选项 A 和 B 分别说的是为了吸引不同用户和为了促进内嵌广告,但录音中出现这两项关键词 customers和 advertising的句子说的是强劲的用户业务发展和稳健的广告收入是 优酷土豆网头条内容增长的推动力,即 drivep by robust consumer business development and supported by healthy advertising revenues,与问题无关。选项 C 说是 为了得到更多的许可版权,而这只能作为录音所说的intellectual property的部分, 而不是全部,所以也不是正确答案。

[重点难点]
理解IP在此语境下的特殊意思及其所包含的内容。

单选题

What profits did Youku Tudou and iQIYI get last year?

【正确答案】 C
【答案解析】

该题问的是优酷土豆和爱奇艺去年有何盈利。选项A 与 B 意思相反,A 说前 者盈利而后者不盈利,B 说前者不盈利而后者盈利。选项C 与 D 意思也相反,C 说 二者都不盈利,D 说二者都盈利。正确选项为C , 即二者都亏损,这在录音中从两 句话可知,这两句话是 YoukuTudou reported profit losses of $135 million ... iQIYI is also loss-making 。

[重点难点]
排除干扰,抓住关键词信息。