【正确答案】 B

【答案解析】[听力原文] W: Frank, we just got our sales figures in and the numbers are very disappointing. What's going on here? M: I haven't actually seen the new figures. How far have we fallen? W: We were in the sixth place at the beginning of the year and now we've slipped to the eleventh! That's a considerable drop. M: Wow, that's really bad news. Maybe we should brainstorm some ideas for a radical reinvention of our sales and marketing plan. W: Yeah, let's do that fight now. What do you think the problem is? M: Well, it seems our competitors have managed to carve a niche in the market. They are now perceived as more 'cool' or 'trendy' than we are. Perhaps we should consider getting some celebrity endorsements. W: You mean like a rock star or a famous sports figure? M: Yeah, that might help. The person has to be seen as kind of a rebel so we can associate our brand with individuality. W: That's not a bad idea. I'll talk to the Board of Directors about that. M: I'd also suggest we reevaluate our packaging. Right now the box we sell our product in seems a little drab and colorless. W: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging. You know...to help save the environment. M: That's another way we could go. We could reduce our packaging, and then advertise our environmentally-friendly business policies. Being 'green' is definitely cool these days. Perhaps environmentally-friendly packaging would appeal to a younger customer demographic. W: That's a great idea. Are we harnessing the power of social network websites? M: What do you mean? W: I mean like setting up a Facebook page or using Twitter. It's free to get online and set up an account. We might as well take advantage of these opportunities. M: Another idea is for us to reevaluate where we are spending our advertising dollars. W: Right now, we break it down between all the major media outlets. Television advertising gets 45% of our budget, 30% goes to print media, 20% goes to radio and 5% goes towards advertising online. M: I think we should boost our online advertising. Online ads are cheap and they can reach a much wider audience. W: All right. I'll ask the ad department to make the changes. M: If we can implement these new ideas by the end of this quarter, we might be able to reverse our sales slide and put ourselves in position for a major rebound to come next year. W: That would be great. Which place are the sales figures in now? 细节题。录音中提到“We were in the sixth place at the beginning of the year and we've now slipped to the eleventh! That's a considerable drop.”可见今年年初销售额排在第六名，现在排在11名，是一个明显的下降。

【正确答案】 B

【答案解析】[听力原文] Which one is not the current marketing skill used by their competitors? 信息题。对手现在用的竞争手段，“...it seems our competitors have managed to carve a niche in the market. They are now perceived as more 'cool' or 'trendy' than we are. Perhaps we should consider getting some celebrity endorsements.”可见A，C，D都提到了，而B请名人代言是说话者提出的建议，并不是对手目前用的手段。所以B是答案。

【正确答案】 D

【答案解析】[听力原文] Which one is not the reason of redesigning packaging according to the conversation? 信息题。当提到对包装的改进时，录音中提到“I'd also suggest we reevaluate our packaging. Right now the box we sell our product in seems a little drab and colorless.”可见现在的包装比较单调没有新意，所以A，B正确。录音又提到“But on the other hand, there is a recent trend to move away from excessive packaging. You know...to help save the environment.”可见还需要保护环境，所以C正确。D花费太大并没有提及。

【正确答案】 C

【答案解析】[听力原文] How much is the budget for advertising online? 信息题。关于百分比，录音中提到网上广告的花费时说“Television advertising gets 45% of our budget, 30% goes to print media, 20% goes to radio and 5% goes towards advertising online.”，其他的数字都是迷惑信息。

【正确答案】 A

【答案解析】[听力原文] How many suggestions do the two speakers talk about in order to increase the sales? 归纳题。关于对话中提到了多少种改进意见以提升销售额。一共是三种：第一种是请名人做代言；第二种是针对包装进行改进；第三种是利用网络资源宣传。