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The Press Conference

    Ⅰ. Advantages of the Press Conference
    — the event itself having     1   
    — the previously-made statements functioning as a     2   
    — an     3    way to break the news to groups of reporters 
    Ⅱ. Disadvantages of the Press Conference
    — hard to get worthwhile information due to the     4   
    — the news source setting     5    , eg:         
      a) who to ask the questions and the     6    of the answers are decided 
      b) any     7    can be. avoided                                         
      c) tough questions can be     8   
      d) the time, place and     9    of the interview are set                   
    Ⅲ. Factors in successful news coverage
    — preparation: a need to keep up to date on journalistic subject matter
    —     10    of the news source: needing to be regarded with caution     
    — the nature of the questions asked:     11    the nature of the answers   
      - five ways to improve the questions:
      a) using words with     12   
      b) avoiding     13   
      c)     14    the time, place and context                           
      d) asking     15    questions                                       
      e) making clear alternatives, or no alternatives in answers
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