【正确答案】A: I think offering special discounts, method of payment and delivery arrangement are the most important to attract more customers for a supermarket. First, we can offer special discounts for some goods, especially the items of daily life.
B: That sounds fine. The low price may convince the customers that the goods in the supermarket are not expensive. That will encourage them to buy more. What do you think of transportation arrangement such as picking up customers? Isn't it a good idea?
A: No, I don't think it's necessary. The free shuttle bus will increase our costs. But I believe delivery arrangement can be considered. It is not very convenient for the customers to take a bus with a large quantity of goods just bought. The offer of free delivery will save them a lot of trouble.
B: It's a good idea. The method of payment can also bc considered. It is troublesome to take a sum of cash. If we accept credit cards, it may be more convenient and safer for the customers when they shop with us.
A: Yes, right. And they needn't worry about losing money. To sum up, offering special discounts, delivery arrangement and method of payment are the most important to attract more customers for a supermarket.
Follow-on questions
·Yes, I think during the opening couple of weeks, we should offer greater discounts or a larger range of discounted goods. But after this period, we could reduce the scale of promotion.
·I don't think it is necessary, since we are offering discounts.
·It depends on the distance and the goods. Generally, we offer free delivery of goods under 100 kilos to urban areas and RMB 15 per kilometer to countryside neighborhood.
·For goods whose value is over RMB 1000, installment payment is acceptable.
·Quality of service is of no doubt important. We didn't mention it simply because we are sure that when we are offering the best service, the previous mentioned three aspects are more important in promotion.