{{B}}In the Global
Economy{{/B}} Most nations today — regardless of their degree of
economic development or their political philosophies m recognize the importance
of marketing. Indeed, economic growth in developing nations depends greatly on
the ability to design effective marketing systems for their raw materials and
industrial output. Today, a global marketplace is emerging. In
many ( perhaps most ) national markets, companies for numerous countries compete
aggressively. Consider the US market for example. Until the late
1970s, the United States provided a large domestic market for American firms,
and there was no significant foreign competition in most industries in that
market. But the picture changed dramatically through the 1980s as foreign firms
improved their products and their marketing expertise, and then successfully
entered the American market. Many imported products have achieved large sales m
office equipment, autos, apparels, watches, semiconductors, and consumer
electronics for example. As a result the United States has been running large
annual trade deficits, meaning that imports greatly exceed exports.
In the early 1980s, the competition facing US firms came primarily from
Japanese companies. Later, companies in the four "Asian tigers" added to
competitive pressures. In the 1990s, continuing competition from these Pacific
Rim countries and regions will be augmented by a new challenge from Western
Europe. Starting in 1992, the 12-nation European community will eliminate
internal trade barriers and adopt uniform technical, financial, and marketing
standards. A more integrated European Community will open major marketing
opportunities for internationally minded US firms, but at the same time, it is
expected to stiffen competition. More and more American firms —
many large ones and even some rather small ones -- are moving into foreign
markets. Many companies are concluding that achieving profit and growth
objectives is most likely through a combination of domestic and international
marketing rather than sole reliance on domestic
marketing.
单选题
Economic growth in developing nations depends more on the ability, to design effective marketing systems than the developed nations.
单选题
A global marketplace means fierce competition among companies.
【正确答案】
A
【答案解析】[解析] 问题句说“全球市场意味着公司之间的激烈竞争。”该问题足也是明显考察对事实的判断。利用答案线索词：a global marketplace和companies，我们很快在第2段的段首句中发现a global marketplace，并在随后的一句中发现companies。仔细观察这两句，确认第2句是直接相关句。该句说“在大多数的国家市场中，来自许多国家的公司激烈竞争。”可见原句与问题句的语义一致，所以判断该问题句“正确”。
单选题
In the 1980s, foreign firms entered the American domestic market by offering their products at a price much lower than that of the products produced by American firms.
单选题
In the 1990s, according to the passage, western European countries will displace Japan and the four "Asian tigers" as the major source of competition for US firms.