单选题
单选题 What's being discussed in the talk?
  • A. A small television.
  • B. A wrist watch.
  • C. A walkman.
  • D. A radio
【正确答案】 A
【答案解析】[听力原文] F: Well, I'm sure all our listeners would love to be brought up to date on the latest in tiny televisions. M: It's an expanding market, that's for sure, and they seem to be getting smaller every year. F: Which countries are dominating the market? M: At the moment it's Japan, principally. In the spring of 1982 Sony introduced the Watchman? F: Is that the Walkman? M: No, the Watchman is a portable black and white TV set with a tiny screen and aerial. F: How big is the whole thing? M: Oh, I'd say about 35 cm by 12 cm and it weighs only a couple of kilograms. F: Was it a success from the start? M: Funnily enough, a Sony executive said that no one would want to watch a TV while walking around—and also a slightly larger model could be bought for half the price! F: Really? M: But, despite this pessimistic view, sales of this model far outnumbered projections. F: Well you never can tell! How big was the initial production? M: The company started with 2,000 units per month and increased to 5,000 by the end of 1982, but they still couldn't keep up with the demand. F: So I suppose they upped the production levels even higher. M: It was much more radical than that! In the spring of 1983 Sony pulled out all the stops and launched the Watchman all over again with a new model. F: Oh, what's it like? M: Well, it's 20 per cent smaller and the price is 25 percent less... F: Mmmm. M: and the components were designed from scratch. F: And what about production levels? M: They quadrupled to 20, 000 units a month just for the Japanese market! F: Wow! The Watchman certainly seems to have taken off. M: Indeed it has. F: And I believe there were other Japanese companies as well. M: Yes. At the end of 1982 Hattori—that's H-A-T-T-O-R-I—you know, the makers of Seiko watches-well, they unveiled an even smaller TV, around 3cm, which is built into a wrist-watch. F: Incredible! M: It certainly is. The rest of the set is carried separately in your pocket and it's about the size of a packet of kingsize cigarettes. F: And how does it work? M: It has a liquid crystal display screen. The TV receiver and battery pack fit into your pocket, and they're connected by a cord to the watch. F: Is there a headphone? M: Oh, yes, that's plugged into the receiver as well. F: Seems a bit complicated, that one, with all the wires and bits and pieces. M: Yes, it does. F: Any other Japanese models? M: Yes, Casio—that's C-A-S-I-O. Their latest is a calculator-sized TV about one-third the bulk of the Watchman and with 1983 production figures of 2000 units a month. F: I see. M: And, according to a spokesman, they hope to match their calculator sales, which are about 25 million units per year. F: Very impressive. And no doubt other Japanese companies will jump on the bandwagon. M: Most likely. F: Now, could you tell us about other countries making these tiny TVs? M: Of course. From Sinclair in England there's one similar in size to the Casio, and their production levels were 1 million for 1983. F: Obviously they're planning on backing a winner! M: How tight you are. A representative said they expect a mass-market response, not just a novelty item. F: And just which market are the manufactures aiming at? M: Mainly the commuters who spend hours going to and from work. These TVs will provide relief from the monotonous train and bus tides. F: Well, thank you for keeping us in touch with this extremely popular gadget. M: My pleasure, and happy viewing to all of you with those TVs. 对话开头提到要给听众介绍the latest in tiny televisions,所以选项A正确。
单选题 This product was recommended to the public ______.
  • A. 8 years ago
  • B. in the spring of 1982
  • C. at the end of 1982
  • D. in the spring of 1983
【正确答案】 B
【答案解析】对话中提到1982年春天“Sony introduced the Watchman”。
单选题 Which of the following companies first introduced this product?
  • A. Sony.
  • B. Casio.
  • C. Hattori.
  • D. Toshiba.
【正确答案】 A
【答案解析】根据“Sony introduced the Watchman”可知A项正确。
单选题 Which group of people are most likely to form the main market for this product?
  • A. People who show great interest in novelty items.
  • B. People who work at railway or bus stations.
  • C. People who travel on trains and buses regularly.
  • D. People who like to watch TV at home.
【正确答案】 C
【答案解析】这种产品主要针对commuters,为他们打发monotonous train and bus rides。
单选题 According to the talk, which of the following is true about its market?
  • A. It's getting smaller every year.
  • B. It's increasing rapidly.
  • C. It's expanding only in Japan.
  • D. It's shrinking.
【正确答案】 B
【答案解析】日本市场上销售量增长了四倍,英国生产商expect a mass-market response,由此可知这种商品的市场正在扩大。