阅读理解 Back in the 1990s, a well-known computer scientist had an unusual way of introducing himself to women. According to industry lore, the brilliant but socially awkward technologist would sidle up to women at hotel bars and say: "Do you know who I am? I'm famous on the Internet." The tactic was not typically successful.
The computer scientist either had a sly sense of humor or badly miscalculated the value of Internet fame. Being famous exclusively on the Internet has always been worth considerably less than real world celebrity. It doesn't get you past any velvet ropes, onto Oprah's guest sofa or entice the paparazzi into following you. But notoriety on the Net is being pursued with increasing vigor these days.
Since fame equals attention, and attention draws visitors—which can be converted into dollars through online advertising—fame on the Internet can directly generate money. It may or may not translate into romantic success at a hotel bar, but being famous on the Internet is beginning to grant plenty of other benefits.
Only a few years ago, fame on the Internet was more closely associated with infamy than achievement. Internet celebrities rocketed across the firmament like shooting stars, propelled by their very public embarrassments. In 1999, a Turkish man named Mahir turned himself into an online celebrity with a Web site that greeted visitors, "I kiss you!" and asserted his own stupidness in badly broken English. A month later, a dot-com was treating him like their new mascot and flying him around the world.
But now it's suddenly more respectable. Online personalities set up sites, build audiences and slowly accumulate notoriety. Web celebrities can architect their own ascent and stick around for a while. Internet fame still remains different than real fame in many ways. To achieve real fame, you must please the masses. Internet fame is most efficiently attained by appealing to a sophisticated niche audience, then growing the fan base from there.
Real celebrities get confronted by admirers on the street and in restaurants. Internet celebrities are more likely to be interrupted at home, by megabytes of unsolicited e-mail from people who think they have a personal relationship with them. Internet fame can also be cultivated almost entirely by yourself, with a PC, lots of free time and some ingenuity. There are no intermediaries, and you get to choose exactly how much of yourself you reveal. The masses vote on your worthiness with their attention.
单选题 16.Why was the well-known computer scientist's introduction tactic not very successful?
【正确答案】 C
【答案解析】属细节题。根据问题定位第二段第一句:计算机专家不是富于幽默感就是错误估计了网络声誉的价值。C“因为他高估了自己的声誉”符合此意,是正确答案。
单选题 17.We can learn from the text that being a guest on Oprah's couch______.
【正确答案】 C
【答案解析】属推断题。根据题目中的关键词Oprah’s couch定位第二段第三句,这句话是上一句话的例证,上一句话的意思是:仅限于因特网上的知名度的价值总是比现实世界的名声小得多。选项C表达的就是这个意思,因此选C。
单选题 18.Mahir became famous because______.
【正确答案】 D
【答案解析】属细节题。根据题干定位到原文第四段。第一句指出:网上出名靠的是声名狼藉而不是个人成就。然后举了Mahir的例子,提到了他蹩脚的英语。所以D为正确答案。A项是他成名后的事情。B项与原文不符,kiss you只是一句口号,并非真的去做。C项中的only在原文中未提。
单选题 19.To achieve real fame online you must______.
【正确答案】 D
【答案解析】属细节题。原文第五段最后一句指出:网上出名最有效的办法就是先吸引少量观众,然后在此基础上发展自己的“粉丝”。所以答案为D。A项“吸引大众”是想出名都要做的事情(本段倒数第二句),而题干问的是网上出名的办法。B项中的be notorious和C项中的building up awebsite虽然符合原文,但in a very short time以及be efficient在原文中没有明确提到。
单选题 20.What does the author think of real fame?
【正确答案】 D
【答案解析】属推断题。这道题主要考查对末段的理解。这一段把现实世界里的名人和网上的名人进行了对比,其中提到网络上的名声还可以几乎完全由自己建立,那么现实世界里的名声与之相反,D符合这个意思,因此正确答案是D。