单选题
Starbucks

Because of rapid globalisation over recent years, the competition around the world becomes more intense, especially for the service industry with the similar products. The most critical point for business to succeed is not only the quality of products they supply, but also the atmosphere of cooperating and the amount from yield of teamwork in retail sales. The employees who always deal with customers and can realise what customers really need are first-line staff. Therefore, it turns to be essential for companies to motivate, reward and train their employees to be the best quality personnel.
Starbucks began by three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who knew each other in the University of Seattle. In 1971, the first name of their store is "Starbucks Coffee, Tea and Spice" in Seattle, Washington's Pike Place Market. Starbucks Corpotation, the most famous chain of retail coffee shops in the world, mainly benefits from roasting，selling special coffee beans and various kinds of coffee or tea drinks. It owns about 4,000 branches in the whole world. Moreover, it has been one of the most rapidly growing corporations in America as well. The reasons why Starbucks is worldwide popular are not only the quality of coffee, but also its customer service and cozy environment. Starbucks established comfortable surroundings for people to socialise with a fair price, which attracts consumers of various ages to get into the stores. Besides, it is also noted for its satisfaction of employees.
Starbucks is one of the optimal business models for cooperation and teamwork. Teamwork can not only construct a small social structure in orgunisation for employees to socialise, but also is a composite of various kinds of members who are equipped with different background of skill and knowledge on account of the mission. Each member plays an important role in the teamwork; therefore, everyone in that team can meet his need for getting acquainted with different colleagues and learn new skill from each other. Thus the definition of teamwork is a social system including more than three people in an organisation or context. These members identify others as one member of the team and they have the same goal.
The managers in Starbucks treat each workpeople equally and an of the staff are called 'partners', even the supervisors of each branch are so called as well. In order to narrow the gap between managers and employees, they also co-work with the basic level staff in the front line. Due to this, they can maintain a good management system and create a much closer and more familiar atmosphere than other places, which makes not only employees enjoy their job but also customers affected by their enthusiasm.
Starbucks has a well-organised communication channel for employees. It places a great importance on labours. For example, managers plan the working hours per worker and arrange the schedule of time off, and meet their requirements according to their wants. There are interviews every week to see what employees' need is. A special survey called "Partner View Survey" is taken off approximately every two years. The managers can receive feedbacks through the event on which part should be improved or what issue should be paid more attention to.
The partners have the right to figure out what is the best policy for them, and the directors show a respect for each suggestion. Starbucks even wants every employee to join in making and developing plans, then achieving their goals all together. As a result, the policies and principles are communicated between all staff, and there is no limitation in employees' personal opinions. For this reason, business could improve, even innovate their strategies by different ideas.

单选题 The employees who can understand what customers really need are
【正确答案】 B
【答案解析】[答案精解] 第一段讲述了随着全球化速度的加快，竞争愈演愈烈，拥有相似产品的服务行业更是如此。商家成功的关键不仅在于提供高质量的产品，而且合作环境和零售商的团队工作效率也很重要。直接与客户打交道并且熟知客户需要的雇员是一线工作人员。因此，公司有必要通过激励、薪酬和培训使他们成为最佳雇员。据此，可确定B项为正确选项。A、C、D项与文中内容不符，可排除。
单选题 Which of the following is not true according to the second paragraph?
【正确答案】 B
【答案解析】[答案精解] 该段讲述的是星巴克的发展史。星巴克是由在大学期间相识的三位好朋友所创立的。这家世界领先的咖啡零售连锁店主要经营咖啡豆、多种咖啡以及茶饮品，全世界有四千多家连锁店，是美国发展最快的企业之一。其成功的原因不仅在于它提供高质量的咖啡，更多的是来自于它优质的客户服务和温馨的环境。此外，星巴克也以其员工的高满意度而著称。据此，只有B项在原文中没有提到。
单选题 According to the third paragraph, we can deduce Starbucks attach great importance to
【正确答案】 C
【答案解析】[答案精解] 该段主要讲述团队合作。本段开头就指出星巴克为我们提供了一个合作与团队工作的最佳的商业模式。团队工作可以是一个组织中建立的小的团体，也可以是不同技术和专业领域的员工组成的团队，它主要的任务就是为了完成企业共同的目标。团队中的每一名成员都发挥重要的作用，需要互相熟悉并互相学习专业知识，以完成共同的目标。由此可以确定C项为正确选项。
单选题 In order to narrow the gap between managers and employees, they also co-work with the basic level staffs in the front line, which can maintain
【正确答案】 A
【答案解析】[答案精解] 第四段讲述了星巴克各级员工的平等关系。星巴克的经理平等对待每一名员工，所有的员工都被称为“合作伙伴”，甚至每一家连锁店的负责人也被如此称呼。为了减少经理和员工之间的差距，经理也会与一线员工一起工作，这样做能够维持良好的管理体制，创造更加和谐的氛围，使员工能够享受工作，顾客也能够被他们的热情所感染。A项表述与文中内容相符；B项中leisurely意为“宽松的，休闲的”，与原文中“closer”不符；C、D项内容未在文中提及。
单选题 What is the purpose of "Partner View Survey" ?
【正确答案】 A
【答案解析】[答案精解] 第五段进一步说明星巴克高度重视员工情感与员工价值。例如，经理根据员工的需求，计划每位员工的工作时间，安排好休息时间。每周经理和员工都见面以了解员工的需要。一个被称为“合作伙伴观点调查”的项目大概每两年进行一次。从这项调查中经理能够得到诸多反馈，比如说哪些方面可以得到改善，什么问题需要注意等。题干意为“合作伙伴观点调查”的目的是什么?本段最后一句话“The managers can receive feed backs through the event on which parts should be improved or what issue should be paid more attention to.”与A项内容相符，可确定A项为正确答案。B、C、D项所述内容虽然在原文中提到，但与题目不符。
单选题 Why could Starbucks improve its business according to the last paragraph?
【正确答案】 D
【答案解析】[答案精解] 该段讲述了合作伙伴有权确定适合自己的最好的政策，负责人对每项建议表示充分的尊重。星巴克甚至想让每一位员工加入到制定计划中来，然后一起实现目标。政策和原则可以在所有员工之中进行交流和讨论，对于员工的个人意见也不加限制。因此，企业得以发展，不同的想法也创新了企业的各项策略。题干问及星巴克得以发展的原因是什么，综合这一段的内容，是因为星巴克员工良好的交流渠道。据此，可确定D项为正确选项，A、B、C项所述内容与题干不符，均可排除。