阅读理解 Corey Gottlieb was having a lousy day. The CEO of New York City's Targeted Media Partners was in San Francisco last month to install 200 flat-panel TV screens—worth about $3,000 each— into the local Luxor cab fleet. But in tests, Gottlieb discovered that the metal mounts that support the screens were knocking customers on the knee as they climbed into the taxis. So he had to redesign the system, delaying the project at least a week. It was a slight setback for a venture aimed at delivering news, restaurant info and video ads at riders, but ultimately it didn't deflate Gottlieb's optimism. "The beauty of this is we can reach people when they're out of their homes, money's in their pockets and stores are still open."
Not to mention the fact that the passengers are also captive. You can turn off the TV; you can't very well get out of a moving cab. Ventures like Gottlieb's are making some accepted notions about advertising in the digital age seem pretty naive. Considering how the Web lets consumers customize news, entertainment and communications, some prognosticators have suggested that new technologies would give them control over intrusive commercials. Thanks to TiVo and the Internet, we were finally going to be masters of our living rooms, able to zip past the ads and watch only what we wanted, whenever we wanted.
Perhaps it's no surprise, but the advertising industry is striking back, pushing its message into environments where there's no such thing as the fast-forward button: elevators, cabs, bars, fitness clubs and fast-food restaurants. A billboard-only business backwater for decades, the industry known as outdoor advertising is now blossoming; its conferences are jampacked and revenues were up 6 percent last year, according to the Outdoor Advertising Association of America. "It's the last mass medium," says OAAA president Nancy Fletcher. "With the changes taking place in the media landscape, outdoor[advertising]is just about the only way advertisers can predict and deliver a mega audience."
There are examples of this growth everywhere. Gottlieb's company and a few rivals have recently struck agreements to put TV screens in cabs in Boston, Chicago and Las Vegas, along with San Francisco. Then there are elevators, once a setting suitable only for staring at the floor in awkward silence. A division of newspaper giant Gannett whose name tells you how it views elevator riders— Captivate Networks—has put TV screens in more than 500 elevators in the last few years, mostly in the East. But they're now furiously moving westward. So, soon you'll be able to stare up at ads—in awkward silence.
单选题 16.What does Gottlieb mean when he says, "The beauty of this is we can reach people when they're out of their homes, money's in their pockets and stores are still open"?
【正确答案】 A
【答案解析】属语义题。第一段介绍了Corey Gottlieb为了做广告在出租车上安平面电视的情况。他在段末说：“这样做的好处在于人们离开家后我们就能让他们接触到广告，钱在他们的口袋里，而且商店一直开着。”所以正确答案为A。B、C、D为主观臆断。
单选题 17.The second paragraph suggests that______.
【正确答案】 D
【答案解析】属细节推断题。第一段暗示了广告影响人们消费。第二段第一句接着指出：不用说“囚禁”在车里的乘客了……在行进的出租车里，你无法避开(广告)。所以答案选D。原文说，多亏TiVo和Internet，在家里我们能随时选择看我们想看的节目。这样A、C项中对passengers的描述都明显不对。B与原文不符。
单选题 18.The author implies that outdoor advertising declined in the past because______.
【正确答案】 B
【答案解析】属推断题。第三段第二句指出：只用广告牌做广告的广告业在过去的几十年中一直在走下坡路，但现在户外广告蓬勃发展起来，所以推知答案为B。A在原文中没有依据。C、D是根据现在情况做出的主观臆断。
单选题 19.From its name, how does Captivate Networks view its customers?
【正确答案】 C
【答案解析】属细节推断题。题目问的是：Captivate Networks怎样看待它的观众?文章末段倒数第二句说，Captivate Networks的名字就反映了它看待观众的态度。captivate可以从captive的词义推知出来，即“迷惑”。所以答案为C。其他三项都无法从原文推出。
单选题 20.Which of the following is true according to the text?
【正确答案】 D
【答案解析】属推断题。根据题干找到第二段第四句：一些预言家曾预言新科技会赋予他们对扰人广告的控制力。但文章接着就说明了广告，尤其是户外广告的蓬勃发展、无孔不入。所以正确答案为D。A属于断章取义。B与原文不符，第三段中“It's the last mass medium,”中的“it”指的是“outdooradvertising”。C与原文不符(对应信息在第三段末句)。