填空题
· For each extract, there are two tasks. For Task One, decide what marketing strategy each person decided to adopt from the list A-H. For Task Two, decide what the main experience of the strategy has been in each speaker's opinion, from the list A-H.
· After you have listened once, replay the recording.
Task One—Marketing Strategy
· For questions 1-5, match the extracts with the marketing strategy chosen by the speaker, listed A-H.
· For each extract, decide on the appropriate marketing strategy.
· Write one letter (A-H) next to the number of the extract.
A improved packaging
B a corporate newsletter
C website listing
D a sponsorship offer
E a press release
F free coupons
G direct email
H point of sale displays
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