单选题Directions: Read the following text. Choose the best word(s)
for each numbered blank and mark A, B, C or D on the ANSWER SHEET. Public image refers to how a company is viewed by its customers,
suppliers, and stockholders, by the financial community, by the communities
{{U}} {{U}} 1 {{/U}} {{/U}}it operates, and by federal and local
governments. Public image is controllable {{U}} {{U}} 2 {{/U}}
{{/U}}considerable extent, just as the product, price, place, and promotional
efforts are. A firm's public image plays a vital role in the
{{U}} {{U}} 3 {{/U}} {{/U}}of the firm and its products to
employees, customers, and to such outsiders {{U}} {{U}} 4
{{/U}} {{/U}}stockholders, suppliers, creditors, government officials, as well
as {{U}} {{U}} 5 {{/U}} {{/U}}special groups. With some things
it is impossible to {{U}} {{U}} 6 {{/U}} {{/U}}all the diverse
publics: for example, a new highly automated plant may meet the approval of
creditors and stockholders, {{U}} {{U}} 7 {{/U}} {{/U}}it will
undoubtedly find {{U}} {{U}} 8 {{/U}} {{/U}}from employees who
see their jobs {{U}} {{U}} 9 {{/U}} {{/U}}. On the other hand,
high-quality products and service standards should bring almost complete
approval, {{U}} {{U}} 10 {{/U}} {{/U}}low-quality products and
{{U}} {{U}} 11 {{/U}} {{/U}}claims would be widely looked down
upon. A firm's public image, if it is good, should be treasured
and protected. It is a valuable {{U}} {{U}} 12 {{/U}} {{/U}}that
usually is built up over a long and satisfying relationship of a firm with
publics. If a firm has learned a quality image, this is not easily {{U}}
{{U}} 13 {{/U}} {{/U}}or imitated by competitors. Such an image may
enable a firm to {{U}} {{U}} 14 {{/U}} {{/U}}higher prices, to
win the best distributors and dealers, to attract the best employees, to expect
the most {{U}} {{U}} 15 {{/U}} {{/U}}creditor relationships and
lowest borrowing costs. It should also allow the firm's stock to command higher
price-earnings {{U}} {{U}} 16 {{/U}} {{/U}}than other firms in
the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation. {{U}}
{{U}} 17 {{/U}} {{/U}}include physical {{U}} {{U}} 18
{{/U}} {{/U}}, contacts of outsiders {{U}} {{U}} 19 {{/U}}
{{/U}}company employees, product quality and dependability, prices {{U}}
{{U}} 20 {{/U}} {{/U}}to competitors, customer service, the kind of
advertising and the media and programs used, and the use of public relations and
publicity.
【答案解析】[考点] 固定搭配题
[解析] extent一般与介词to搭配，如to...extent或者to the extent of...表示“到……的程度”。in，within，on均不能与extent搭配，因此答案为D。
单选题
A. attraction
B. attachment
C. affection
D. generalization
【正确答案】
A
【答案解析】[考点] 词义辨析题
[解析] 上文提到Public image refers to how a company is viewed by its...，根据文意和选项，可以推测本句的意思为“企业的公众形象对公司及其产品在那些群体(雇员、顾客、供应商、股东等)中的吸引力起着至关重要的作用”，企业公众形象由这些人来评判，显然公司和产品需要对这些人有吸引力。A选项attraction意为“魅力，吸引力”，B选项attachment意为“附件，附属物”，C选项affection意为“友爱，爱情，喜爱”，D选项generalization意为“一般化，普遍化”。因此答案为A。
【答案解析】[考点] 词义辨析题
[解析] as well as...意为“和……一样”，前后连接的是意义相近的词，前面stockholders，suppliers，creditors，government officials等都是各不相同的群体，那么后面special groups也应是多种多样的。B选项diverse意为“不同的，多种多样的”，符合题意。A选项converse意为“相反的，颠倒的”，C选项reverse意为“相反的，倒转的，颠倒的”，D选项universe意为“宇宙，世界，万物，领域”，与题意均不符。此外，下一句all the diverse publics中，定冠词the表示所指的内容为上文出现过的对象，进一步验证B选项正确。
单选题
A. satisfy
B. treat
C. amuse
D. entertain
【正确答案】
A
【答案解析】[考点] 词义辨析题
[解析] 根据上文，企业形象要求公司和产品对各种群体有吸引力，而本句impossible和all the diverse publics表明作者想辩证来看以避免绝对化，所以此句和上文是转折关系；根据选项可知，此句意思是“在一些事情上不可能满足所有公众的要求”。A选项satisfy意为“满足，使满意”，符合题意；B选项treat意为“对待，看待，治疗”，C选项amuse意为“使发笑，使愉快”，D选项entertain意为“娱乐，招待，接受”，与题意都不符。
【答案解析】[考点] 词义辨析题
[解析] 由上下文得知，工厂高度自动化会遭到工人们的抵制，而他们抵制的原因就在于他们的工作岗位受到威胁，他们将面临下岗。see their jobs threatened即see themselves unemployed。A选项ensured意为“确保，担保”，B选项promoted意为“促进，提升”；C选项threatened意为“受到威胁的”，符合题意；D选项unemployed意为“失业的，被解雇的”，一般指人被解雇，而不能说工作解雇。