【正确答案】 B

【答案解析】[听力原文] 14-17
Every people uses its own special words to describe things and express ideas. Some of these expressions are commonly used for many years. Others are popular for just a short time.
One such American expression is "Where's the beef?" It is used when something is not as good as it is said to be. In the early 1980s, "Where's the beef?" was one of the most popular expressions in the United States. It seemed as if everyone was using it all the time. Beef, of course, is the meat from a cow, and probably no food is more popular in America than the hamburger made from beef. In the 1960s a businessman named Ray Kroc began building small restaurants that sold hamburgers at a low price. Kroc called his restaurant "McDonald's". Kroc cooked hamburgers quickly so people in a hurry could buy and eat them without waiting. By the end of the 1960s the McDonald's Company was selling hamburgers in hundreds of restaurants from California to Maine. Not surprisingly, Ray Kroc became one of the richest businessmen in America. Other business people watched his success. Some of them opened their own hamburger restaurants. One company, called "Wendy's", began to compete with McDonald's. Wendy's said its hamburgers were bigger than McDonald's or anyone else's. The Wendy's Company created the expression "Where's the beef?" to make people believe that Wendy's hamburgers were the biggest. It produced a television advertisement to sell this idea. The Wendy's television advertisement showed three old women eating hamburgers. The bread that covered the meat was very big, but inside there was only a tiny bit of meat. One of the women said she would not eat a hamburger with such a little piece of beef. "Where's the beef?" she shouted in a funny voice. These advertisements for Wendy's hamburger restaurants were a success from the first day they appeared on television. As we said, it seemed everyone began using the expression "Where's the beef?/

【正确答案】 C

【答案解析】本题属于推断题。独白在介绍麦当劳时指出：…Ray Kroc began…that sold。hamburgers at a low price…cooked hamburgers quickly so people in a hurry could buy and eat them without waiting，说明其汉堡的特点就是便宜和快捷，然后指出麦当劳大获成功。由此即可推知，正是这两个特点确保了其成功，故本题应选结合了这两个方面的[C]项。其余各项根据常识即可排除。

【正确答案】 A

【答案解析】本题属于细节题。独白在提到麦当劳时指出：Kroc called his restaurant“McDonald's”，故麦当劳的创始人无疑就是Ray Kroc。

【正确答案】 D

【答案解析】本题属于推断题。独白在说明麦当劳大获成功、Kroc成为美国最富有的商人之一后指出：Other business people watched his success(其他商人都看到了他的这种成功)，紧接着说这些人也开始开汉堡店。据此可推知，这些人开汉堡店的目的或原因就是也想像Kroc一样成功、赚钱，因此本题答案是[D]。