These are dark days for the book business. Borders, a once-huge bookseller,【C1】______on July 18th that it will close down its remaining stores,【C2】______nearly 10,700 staff jobless. Publishers will lose a showcase for their books,【C3】______could mean more laid-off editors.【C4】______the problem is not the【C5】______: writers will still scribble for scraps.【C6】______demand: American book publishers reported【C7】______across all platforms last year. It is just that no one is making money. The business needs fresh ideas.【C8】______Unbound, a British effort to "crowd-fund" books. Visitors to its website can【C9】______money for a book that is only part-written.【C10】______enough money is raised, the author can【C11】______to finish it—and the pledgers will get a copy. Having launched in May, the firm announced its first【C12】______on July 18th. Terry Jones, of Monty Python fame, has【C13】______the funds to finish a book of quirky stories. Handsome edited volumes and e-books will follow. "We can make books work at a much lower level of【C14】______," explains John Mitchin-son, who co-founded Unbound. Visitors can【C15】______￡10 for an e-book and a nod in the afterword, or up to ￡250 for such【C16】______as lunch with the author. Over 3,000 pledges have come in, averaging ￡30 apieca Authors see a new way to nurture fans and make money,【C17】______publishing budgets dwindle. Readers【C18】______enjoy feeling like part of the【C19】______process. Most readers won't pay ￡8.99 for an acclaimed book, yet some will spend ￡50 on a signed unwritten one. In these digitally isolating times, the personal touch may【C20】______.