单选题Passage Four They are unnecessary but wanting them seems to be part of human nature. Cosmetics are any preparation applied externally to the body so as to condition, beautify, and protect it. Annual sales of cosmetics in America, mostly to women, are approaching 20 billion dollars a year—four times more than the entire motion picture industry makes. Worldwide, cosmetics sales are estimated at four times the U. S. total. Of the estimated 1,000 registered cosmetics companies, nearly a third of the sales are by the top three. Avon, Revlon, and Estee Lauder; 55 percent by the top eight. Cosmetics fall into six categories. The top category is makeup, cosmetics for the face and eyes, having sales of about 6 billion dollars a year. The trend is for makeup that is good for the skin, and the "look" swings from natural and earthy to the fantastiC. Women's hair care products are the second biggest category, at about 4.5 billion dollars a year. This market remains strong thanks to specialization-products for oily hair, dandruff, color-treated hair, and so on. Skin-care products are a close third at 4.3 billion a year. This category is growing as the population ages. Although studies show that simple ingredients such as lanolin and petroleum jelly produce beneficial results, marketers keep introducing new "improved" products. The fourth largest category, women's fragrances, have yearly sales of 4.1 billion dollars. Fragrances employ sensational advertising to generate a feeling of excitement, glamour, and sex. In contrast, the fifth largest segment, personal cleanliness products at 3.9 billion a year, has a dull image. The smallest market, just a billion dollars a year, is men's toiletries. Experts keep predicting this category will boom, but it has not happened.
单选题
It is implied in the passage that______. A. sales of women's fragrances depend mostly upon advertising B. a natural look is currently most fashionable C. personal cleanliness products have greatly improved their image D. men's cosmetics are likely to become a big category in the near future
【正确答案】
D
【答案解析】[解析] 文章最后一句提到：Experts keep predicting this category will boom，but it has not happened.即专家预测将来男性化妆品也会繁荣发展，因此，只有D项正确。
单选题
According to the passage, what proportion of cosmetic sales are in the United States? A. One third B. 50 percent C. 4 percent D. One quarter
【正确答案】
D
【答案解析】[解析] 文章第一段提到：Worldwide，cosmetics sales are estimated at four times the U.S. total．由此可知，美国的化妆品销售量占据了世界总份额的1/4。因此，应选D。
单选题
According to the passage, which of the following is TRUE of the American cosmetic market? A. It is dominated by foreign-owned corporations. B. About 1,000 companies make 20 billion dollars every year. C. The cosmetics industry is dominated by a few big companies. D. Eight cosmetics companies compete for the U.S. market.
【正确答案】
C
【答案解析】[解析] 从第一段中的“Of the estimated 1,000 registered cosmetics companies，nearly a third of the sales are by the top three”可知，美国的化妆品市场被少数几家化妆品公司霸占了。因此，应选C。
单选题
According to the passage, modem makeup products are______. A. the biggest selling category of cosmetics B. capable of greatly enhancing a woman's appearance C. harmful for the health of the skin D. primarily intended for the face and eyes
【正确答案】
A
【答案解析】[解析] 文章第二段的第二句就提到“The top category is makeup”，因此，应选A。
单选题
According to the passage, hair care products______. A. sell better to older population groups B. sell best to women with color-treated hair C. are increasingly being developed for special needs D. using lanolin and petroleum jelly yield positive results
【正确答案】
C
【答案解析】[解析] 文章第二段中提到，护发产品是“specialization-products for oily hair，dandruff, color-treated hair，and so on.”，选项A没涉及到；选项B和D都是片面的；因此，只有选项C符合题意，即这类产品可以满足专门化的需求。
单选题
What will the paragraph following this passage probably discuss? A. What can be done to create more exciting fragrances. B. Recent innovations in the packaging of body soap. C. Specific reasons why men's toiletries have not sold well. D. Historical examples of the use of cosmetics by men.