单选题 Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to colour or cut out games printed on a package, or small gifts inside a box also motivate many children to buy products--or to ask their parents for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has "Economy Size"or "Family Size" printed on it. This suggests that the large size has the most product for the least money. But that is not always true. To find out a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

单选题 As used in the first paragraph of the passage, the word "motivate” most probably means ______.
A. making one believe what he does is just
B. providing a story that makes one moved
C. supplying a thought or feeling that makes one act
D. making one deep in thought

【正确答案】 C

【答案解析】根据下文的例子，孩子们在购买东西时，往往看中的是包装在外面的图画，或是里面的小礼物，这些东西将刺激孩子们的购买欲。故我们可猜出motivate一词为“刺激，引起……动机”之意。

单选题 "A buyer will get something for nothing most probably means that ______.
A. a buyer will not get what he wants to
B. a buyer will gain more than he loses
C. a buyer will get what he pays for
D. a buyer will get something useful free of charge

【正确答案】 D

【答案解析】Some packages suggest that a buyer will get something for nothing．这是第二自然段的一个主题句，后面举了一个例子进行说明，如：食物常常装在可再次使用的容器里，尽管类似的平装食物价格要低，但人们常常愿意买这种装在可再次使用的容器里的食物，他们以为这个容器是免费的。故选D。

单选题 People are likely to buy the product sold in a glass or dish because ______.
A. they have no other choice
B. they think they can get the container for free
C. the container is too attractive
D. they believe the cost of the container is included in the cost of the product

【正确答案】 B

【答案解析】其中get the container for free意为“免费得到该容器”。

单选题 Which of the following statements is NOT mentioned in the passage?
A. On seeing a well-designed container, a buyer often neglects what is inside it.
B. A buyer is also attracted by the size of the container.
C. Children are often made to buy a product by its package with attractive pictures.
D. Package is often a successful advertisement.

【正确答案】 A

【答案解析】选项A是说，一见到设计精美的容器，消费者往往不去考虑容器内是什么物品。文章并未提及这项内容。故选A。