【答案解析】[解析] A Taiwannes manufacturer talks with an American distributor and his ad agency. Distributor: Mr. Holley, I'd like you to meet Mr. Wang, our manufacturer from Chinese Taiwan. Agency: How do you do, Mr. Wang. It's a pleasure to work with you on introducing your delicious product to Americans. Manuf.: Thank you. I hope we can come up with a good marketing strategy. Distributor: One of the things Mr. Wang wants to know is what kind of packaging we'll be using. Manuf.: Yes, I'm interested in knowing what you plan to do about packaging. In Taiwan, these dried fruits are either sold loose or packaged, using very traditional art themes. I wondered if this kind of design was appropriate here, or if a more Western design would work better. Agency: We think the product should retain its character as Asian, something different and exotic in snack foods. Manuf.: How do you plan to accomplish this? Agency: We've retained some of the traditional Chinese art motifs in our package design, such as dragons and plum blossoms. But we've also used a more Western design which is less crowded and more abstract. We think we've combined the best of Eastern and Western advertising art. Distributor: Here are the sample designs, Mr. Wang. We need to know what you think of our designs. Manuf.: They look very nice. It seems that you have thought of everything. Agency: Which of these is most appealing? Manuf: I think I like the one with the dragon best. Agency: They'll be done in different colors to indicate the different flavors. The designs are for use on preprinted plastic packaging. The fruits will be packaged by machine. There's a perforation at the top of each package so retailers can display the bags on a rack. Distributor: American retailers are much more likely to carry goods packaged in this way. Manuf.: I see. This all seems well planned. Are you going to advertise exclusively through packaging? Agency: No, we plan to offer posters to retailers and to place ads in magazines, mostly upscale, gourmet magazines. Distributor: We'll be aiming for a well-off, sophisticated market. These buyers are more likely to read ads than less affluent buyers. Research has indicated that once a product is accepted in this market, it gains acceptance elsewhere. Agency: Our aim might be to increase the recognition of a particular trademark among buyers. Each ad, poster, and package will contain the dragon logo for easy recognition of your products. Manuf.: Thank you for your work. It sounds as if my products will soon be as popular in the U. S. as they are in Taiwan.
对话中提到“...introducing your delicious product to Americans.”
单选题
In Taiwan, these dried fruits are
A. sold loose. B. packaged in traditional way.
C. both A and
B.
【正确答案】
C
【答案解析】在台湾这种食品可能是散装,也可能是“packaged using very tradition-al art themes.”其中traditional art themes指包装上运用非常传统的主题元素。
单选题
The traditional Chinese art design may not include such things as
A. plum blossoms.
B. snake.
C. dragons.
【正确答案】
B
【答案解析】原文提到“traditional Chinese art motifs in our package design such things as dragons and plum blossoms.“选项B是干扰项,因前文提到snack表示点心小吃。
单选题
Western design is
A. abstract.
B. crowded.
C. complex.
【正确答案】
A
【答案解析】西方包装设计风格是“Western design which is less crowded and more abstract.”比较抽象,不是太满也不是非常具体复杂。因此选项B、C不合题意。
单选题
Mr. Wang thinks the design with ______ most appealing?
A. the dragon
B. golden color
C. flowers
【正确答案】
A
【答案解析】appealing表示吸引人的,令人感兴趣的,这里表示最喜欢的。
单选题
They use different colors to indicate
A. different weight.
B. different flavors.
C. different food.
【正确答案】
B
【答案解析】flavor表示口味。
单选题
They will ______ to advertise apart from packaging.
A. offer posters to retailers
B. place ads in magazines
C. both A and B
【正确答案】
C
【答案解析】对话中提到“we plan to offer posters to retailers and to place ads in magazines...”,意为除了包装之外,还要给零售商宣传海报,并且在杂志上做广告。