单选题 One way to prevent errors in advertising in different countries is to ______.

A、 fire the translators who don't know the target language
B、 use the technique called "literal translation" to reduce the possibility of blunders
C、 avoid cultural oversights and avoid certain jokes
D、 explain in details when designing advertisement for other countries

【正确答案】 C

【答案解析】倒数第五段总结了在外国市场打广告时，商家要注意翻译问题，要对各种文化的差别非常敏感；最后一段又补充一点应当避免使用笑话，所以C项正确。