If you want to succeed, you have to be passionate【C1】______your work. It has to be true. 【C2】______speakers around the globe say so. The prestigious consulting firm Deloitte quantified it in a report that said, "Up to 87. 7 percent of America's workforce is not able to contribute【C3】______their full potential because they don't have enthusiasm for their work. " Enthusiasm for your work intensifies focus, provides the drive to persist when challenges【C4】______, and enables creativity. It is also important to remember【C5】______passion can fade and relationships with too much of it early on can result【C6】______disillusionment. You see this at work when a formerly "passionate" employee becomes jaded and cynical because things just aren't as they used to be in the past. If you are fortunate to work every day at a career or job about which you are passionate,【C7】______yourself lucky. The reality is, according to the Deloitte study, there【C8】______that many people who are enthusiastic about what they do. You can't easily toss the dispassionate masses aside and hire all new people who are in love with what you do. 【C9】______, some jobs and industries just don't elicit passion. Many companies need people to perform jobs that never appear on anyone's most desirable list. They are often physically challenging, somewhat monotonous, and provide low wages. They may have limited【C10】______for advancement, and they exist in industries that are profitable but not sexy. One of my manufacturing clients perfectly【C11】______this description, and despite the difficult environment , people show【C12】______and do a great job every day. They aren't particularly crazy about their jobs, but they are driven by an immense pride in their performance. A positive【C13】______of pride is grounded in humility. It establishes and maintains a reputation for excellence. Pride doesn't【C14】______shortcuts, and most important, it maintains high standards when passion for the job has diminished. At the【C15】______of the day, you can't ignore the impact of passion. Virtually【C16】______raises their hands when I ask seminar participants if they would do their ideal jobs for less than one percent of what they make today. We should, however, pay more attention【C17】______pride. Pride speaks to character, and character is an excellent indicator of the quality and commitment of the work. Dr. Martin Luther King, Jr. said: "If a man is called to be a street sweeper, he should sweep streets【C18】______as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will【C19】______to say, here lived a great street sweeper who did his job well. " Most assume that Dr. King was talking about the importance of passion【C20】______of the status of your position. Perhaps, however, we missed the real message about having personal pride in your performance.