Western
Media has drafted in Carol Spencer, the top marketer in its radio subsidiary, to
be its first marketing director and give its Music ＆ Sports Magazines division a
major revamp. She will take charge of a portfolio of six titles, and plans to
give the division a new identity, replacing its current, very functional name
with a more emotionally involving one. Spencer also intends to develop a TV or
radio show based on one of its magazines, in an attempt to reverse its flagging
sales figures. B
Franklin's
UK
furniture manufacturer Franklin's has parted company with its marketing director
Gary Parker. Franklin's refused to comment as to whether he left of his own
accord, although sources hint that this was not the case. His replacement, Julia
Howell, previously his number two, has been a successful marketer since she
started her own marketing consultancy twenty years ago. Her task now is to
regain Franklin's former position as UK market leader although sales have held
steady, in percentage terms the company has been overtaken by several
rivals. C
Flyway
Flyway, the
low-cost airline, has appointed Simon Lewis as its new head of sales and
marketing to develop the brand throughout Europe. Lewis has spent his entire
working life within the industry, joining from the marketing department of
long-time rival Coastal Airways, where he controlled marketing activities in the
UK. He will work with Teresa Campbell, who helped launch the Flyway brand.
However, not only Coastal is unhappy with the appointment, Charles Waiters,
Flyway's former controller of marketing planning, is poised to quit after being
left without a role.
BDH
Alan Dean, the
colourful joint chief executive of media company BDH, has resigned from the
company which he helped establish citing personal issues. Shareholders and staff
were informed of his decision last month. Joint chief executive officer Charles
Burnett takes sole charge of the company temporarily, and has announced that
there will be no change in strategy. According to 10 insiders, Alan Dean's
departure is the result of a personality clash rather than disagreement on the
way the company was moving, and the search is on for a replacement.
Granville
Soft drinks
producer Granville has acquired an Australian producer, a departure for
Granville, as previously it had only shown interest in domestic purchases. As a
result, Jenny Morris, former head of corporate development, has been promoted to
the newly created position of head of international soft drinks. As such she
will be responsible for developing all the group's international activities,
including both marketing and acquisitions. Her move has resulted in a reshuffle
of other previous department, where, instead of replacing her, the company
intends to reallocate responsibilities to remaining staff.
填空题
Someone is moving from one firm to its parent company.
填空题
It is rumoured that someone was asked to leave this company.
填空题
This company is trying to halt the decline in sales of one of its products.
填空题
One of the founders of this company has left.
填空题
There is a plan to change the image of a section of this company.
填空题
For the first time, this company has taken over a foreign company.
填空题
One of the staff of this company has no clear function.