【正确答案】正确答案：niche marketing: Niche marketing, also called micromarketing, concentrates all marketing efforts on a small but specific and well defined segment of the population. Niches do not ' exist' but are ' created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.