Television pitchmen for products like Pajama Jeans and lighted slippers once tried to get viewers to place their orders by phone. And then they【C1】______to getting products into retail outlets with labels that screamed "As Seen on TV."【C2】______, they are trying to make impulse buying even easier by【C3】______with new technologies. Mr. Harrington, one of the "sharks" on ABC's "Shark Tank," where entrepreneurs pitch their ideas to direct response executives, bought AsSeenOnTV.com and its【C4】______telephone number in June. The company, which says it has more than two million customers and 700,000 e-mail subscribers, is【C5】______technologies that use cellphones and【C6】______controls to enable purchases directly from a television set. Daily Web videos【C7】______product demonstrations are also being produced, and Facebook pages where users can buy products directly are expected to start【C8】______before the end of the year. "We anticipate most of our sellers being excited about this as a whole new way to generate products and【C9】______," Mr. Harrington said. AsSeenonTV.com lists 650 products from【C10】______sellers. In the online videos, spokesmen like the former professional wrestler Hulk Hogan and some famous entertainers will【C11】______product demonstrations. "It's much like what makes a home shopping network work—it's a visual, it's storytelling, it's presenting and bringing the products to life," Mr. Harrington said. Another development will let viewers use ordinary distant controls to buy products【C12】______a television screen by clicking a【C13】______that opens a purchase window. Advertisers will also be able to【C14】______which commercials led to purchases. The goal, the chief executive of Delivery Agent Mr. Fitzsimmons said, is to have a "widespread【C15】______mechanism for television." Direct response marketers say they are【C16】______watching the new technologies. Realizing that television only is not【C17】______, they refer to web at the same time. 【C18】______online, marketers can sell products more cheaply since they eliminate the【C19】______for someone to take a phone order. "Television marketing【C20】______consumers to go to the Web and make purchases online or make purchases to their phone," Mr. Harrington said.