·You will hear a talk presented by a reporter. This talk is about deceptive packing.
·For each question 23—30 mark one letter (A, B or C) for the correct answer.
·After you have listened once, replay the recording.
单选题
Consumers are concerned about the changes in the package size, mainly because ______.A. they hate to see any changes in things they are familiar withB. the unit price for a product often rises as a resultC. they have to pay for the cost of changing package sizes
【正确答案】
B
【答案解析】[听力原文]23-30
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the senator rightly complained of a store bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drug store and supermarket shelves will convince any observer that all possible size and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavourably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product's market position.
When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.5 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can't be used for any thing but stuffing in to the garbage can.
消费者之所以关心包装大小的变化,主要还是因为商品单价也会随之增长。从“The manufacturer who increase the unit price of his prouduct by changing his package size to lower...”可知。
单选题
According to this report, various types of packaging come into existence to ______.A. meet the needs of consumersB. suit all kinds of productsC. enhance the market position of products
【正确答案】
C
【答案解析】层出不穷的新包装就是想吸引消费者,巩固商品的市场地位。通过“... no one... comments... on the huge costs incurred by endless changes of pakage... uses for improving a product's market position.”
单选题
The reporter is critical mainly of ______.
【正确答案】
A
【答案解析】作者批评的就是那种欺骗消费者的dishonest packaging.
单选题
What started the public and Congressional concern about deceptive packaging rumpus?A. Consumer's complaints about the changes in the package size.B. Expensive packaging for poor quality products.C. A senator's discovery of the tricks in packaging.
【正确答案】
C
【答案解析】作者就是认Senaor Hart在吃燕麦时发现商家搞的虚假包装而引出活题的。
单选题
According to the reporter Manufacturer increases the unit price of his product ______.
【正确答案】
A
【答案解析】这属于常识,B,C显然站不住脚。
单选题
A packaging expert said that he can multiply the price of hard sweets by 2.5 by changing to ______.
【正确答案】
B
【答案解析】这是单纯考察记忆重现力的试题。fancy jar,形状奇特的罐子。
单选题
Average family pays ______ dollars a year for packages according to this report.
【正确答案】
B
【答案解析】考察目的的与上题相同。答案是最后一句:“... when an average family pays about 200 dollars a years...”。
单选题
Bussinessmen usually change their products' package for ______.A. lowering the costs B. improving quality C. improving a product's market position