【正确答案】正确答案： Just like your personal appearance and attitude, the manner you adopt in doing business can also decide whether the impression you leave to the customer is good or not. When visiting your customer, a key is to be direct and frank about your aims. In effect, the customer will not be interested in what you say in your small talk, such as the weather, the last night's presidential speech or the Sunday's Rugby match, nor will he be interested in your flattering admiration for his suits or the beauty of his loving daughter depicted in photograph hung on the wall. The kind of meaningless chatting is a form of insincerity, and wastes his valuable time. I always think that the directness and frankness is the utmost effective, so I promise you that any merchant will pay great respect to you for your doing so like this. Just as the appearance decides the first impression you show to others, the appearance also decides the first impression of one product, place and company. For example, you may find that the parking steward of a booming hotel always directs Rolls-Royce, Benz and Cadillac etc. to park at showy places in order to attract the eyes of the passers-by. I once believe that this practice is caused by tips given by the luxury cars' owners, but the real reason is that the manager of a successful hotel is extremely clear of the manipulation of promotion techniques by nice images. He wants to tell the public: The guests we treat are elegant, so clearly, our meals must be delicious. A neat appearance also suggests that you are efficient and orderly—All the companies I know hope to possess this kind of benign image. If you have stepped into a tidy garage of an auto service station, I am sure you will be convinced like anybody else that it is more comfortable to leave your car to be maintained there.