问答题 1.  Read carefully the following excerpt on commercialization of sports, and then write your response in NO LESS THAN 200 words, in which you should:
    ●summarize the main message of the excerpt, and then
    ●comment on whether the commercialization of sports is good or bad.
    You should support yourself with information from the excerpt.
    Marks will be awarded for content relevance, content sufficiency, organization and language quality. Failure to follow the above instructions may result in a loss of marks.
Commercialization of Sports

　　Today, it seems there is hardly any level of sports participation which does not have sponsorship
or some variety of commercial venture. Sporting events, teams and even individual players wear
logos on uniforms and appear in television advertising. This rise in commercialization has almost
become part of the modern game, but it is important to remember it has positive and negative effects
on the sport, the players and the fans.
　　Commercialization is about media exposure for the sport. If a major company sponsors an event
it is much more likely to get prime time television coverage, bringing in greater advertising revenues
and exposing more people to the sport. With increased exposure of the game comes increased
participation. For example, when a national team does well at the Olympics the number of children
taking up the sport increases. This is at a time when there is national worry about the health of young
people with regards to what they eat and the level of exercise they participate in.
　　One of the main problems with increased commercialization from a fan's perspective is the
feeling that the increased costs are passed on to them. Ticket prices, refreshments and team shirt
prices have all gone up at the same time more and more advertising space is sold around the stadium
and television rights are sold for almost every game. It has also been claimed in some sports that
commercialization results in poorer player performance at international levels. Commercialization
also offers a distraction from the game as the top name players are signed up by major labels to
promote products.
【正确答案】[范文]
   
Commercialization of Sports, Good or Bad?

   In recent times sports has become more of a marketing commodity in the entertainment sector. While increased media exposure of the game enhances public participation, the increased costs seem to be passed on to the audience. Also, the fans feel that the commercialization of sports results in poorer performance of players and a distraction from the game. In my opinion, the disadvantages of commercialized sports do outweigh the advantages.
   Firstly, the players are known for their worth in terms of money, but their commitment and ability is barely considered. Glamour is increasingly becoming a lot more important in sports as compared to even in the film world. Sports professionals can earn more money by doing ads than by playing a match. It would be terrible criticism for any player passionate about his/her game and hopes to just focus on the game.
   Secondly, the young and talented athletes are distracted by the money and stardom. They would feel a financial obligation of performing their best for the clubs/teams which affects their performance at the international level. For example, the England soccer team performed badly in the Union of European Football Association Champions League even though they had the richest club-level tournament, the English Premier League.
   Thirdly, for those watching at home the main drawback of commercialization in sport are the advertisements that appear every time the game stops. Television commercials could be seen as a major distraction from the sport itself. Critics claim the pace, and occasionally the outcome, of major league sports games are dictated.
   All in all, the problems caused by the commercialization of sports are evident. It indicates a need to take the commercial activities into control that the sports industry will be the virtuous development track.
【答案解析】