【答案解析】{{B}}Sample C{{/B}} Ways of break into a new market. The aim of this report is to present some ideas of the actions to be taken in order to succed penetrating the new overseas market. First of all, it is fundamental hiring a well- known Marketing Research company in order to get all the information about the market of sport goods in that place. After that we need to know own competitors their strenghth and weaknesses, in that way we can find our posibilities and opportunities against them. The company have to build an diferencial advantage. Another important issued is our target customers, people interested in sports and health and also the kind of sports that it can be done in that place, it is vital information that the company need to know before go to the new market. For our brand, we need to be agressive in our publicity campaign, by TV, making promotions and offering discounts in first purchase. In conclusion, the company need to have the certainty that there are opportunities in that market and then gain all the weapons to have a good performance with caracteristics differents from the competitors and good publicity. In short time become market lider in sports good. {{B}}Band 2{{/B}} This answer contains some irrelevance as the candidate has written a proposal rather than a report. This, combined with the number of errors, results in a band 2. {{B}}Sample D{{/B}} Report concerning a new overseas market Introduction This report sums up the results of my investigation in overseas markets, according to what was demanded by the Marketing Director. Findings Staying a few weeks in this part of the World allowed me to collect precious information about the market, buying habits, competitors, and to gather complete figures and statistics. I could carry out a market research interviewing potentials consumers on the street or even in sports shop. Then I had the opportunity to test local competitors' products and to visit production premises. Furthermore, I analysed the data and found out two mains competitors, X and Y, who both shares half of the total market. The others competitors are small companies representing few percentage of global sales. Finally, teenagers are the biggest consumers. In fact, 30% of them buy regularly sports articles, while adults declare only buying once a year. Therefore, the main target profile would be a 15-year-old to 25-year-old male. Conclusions In my opinion, this market would be a great change for the development of the company and I then recommand breaking into it. Recommandations I suggest carrying out an advertisement campaign in order to make them know their is a new competitor. Then consumers are attracted by sales promotion like price reductions and I propose launching our products this way. Last but not least, we could starting offering three products to the price of two. {{B}}Band 3{{/B}} This is a generally well-organised answer with good use of cohesive devices. The candidate uses an adequate range of structure and vocabulary with a number of minor, mainly non-impeding, errors.