单选题 Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children"s shoes for the under-18 set and walking shoes for older customers not interested in aerobics (健身操) or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的) retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company"s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok"s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.

单选题 One reason why Reebok"s managerial personnel don"t like their shoes to be called "footwear for yuppies" is that ______.

【正确答案】 A

【答案解析】[解析] 细节题。利用题干关键词可以定位到第一段“Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士，少壮高薪职业人士)”. They contend that Reebok shoes appeal to diverse market segments...”，即“Reebok公司的经理们不喜欢听到他们时髦的(stylish：fashionable)运动鞋被称为“雅皮士鞋”。他们争辩说，Reebok鞋受到市场上各类消费者的青睐……”，由此可知高层领导们不认为自己的产品是仅供应给一些雅皮士，而是供应给不同层次的消费者，因而选项A(他们认为他们的鞋子受到不同年龄群体的喜欢)为正确答案，其中原文的“executives(高管，执行人员)”与题干中的“managerial personnel”、原文中的“appeal to”与选项中的“are popular with”、原文中的“diverse”与选项中的“different”为同义改写。

单选题 Reebok"s view that "consumers judge the quality of the brand by the quality of its distribution" (Line 5, Para. 2) implies that ______.

单选题 Reebok once had to limit the number of its distributors because ______.

【正确答案】 A

【答案解析】[解析] 细节题。利用题干关键词可以定位到第三段“In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok"s exceeded supply, and the company could barely keep up With orders from the dealers it already had”，即“过去几年里，总部设在马萨诸塞州的锐步公司已加强对经销商数量(以及向商店供鞋子的数量)的限制，部分原因是迫不得已。有时锐步鞋意外地供不应求，公司几乎不能满足已有经销商的订单”，由此可知产品供不应求时，也要对批发商有所选择，所以该题的答案为A(产品的提供赶不上需求)，选项B(太多销售商会缩减利润)、C(销售商的减少可以增加市场的份额)、D(想要增加消费者对产品的信心)均不正确。

单选题 Although the Reebok Company has solved the problem of fulfilling its orders, it ______.

【正确答案】 C

【答案解析】[解析] 细节题。利用定位关键词可以定位到第三段“These fulfillment problems seem to be under control now，but the company is still selective about its distributors”，即“现在这种供应问题看来已得到控制，但公司对经销商仍有选择”，题干中的“although”与“but”相呼应，答案即为该句的复述，所以该题的答案为C(对谁销售产品仍旧挑剔)，选项A(不想进一步扩展性销售网络)、B(仍旧限制供应给商店的鞋子的数量)、D(仍旧仔细地挑选产品的生产商)与原文信息都不相符。

单选题 What lesson has Reebok learned from Nike"s distribution problems?

【正确答案】 D

【答案解析】[解析] 推断题。利用定位关键词可以定位到最后一段“Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores”，即“锐步公司希望避免耐克公司几年前遇到的销售问题，当时耐克公司错误判断了健身鞋热销的程度，后来被迫通过打折商店来抛售大量积压的跑步鞋”，由此可知耐克公司的销售问题正是对市场预测不准确所导致的，所以该题的答案为D(公司应该正确评估热销对市场的影响)。