单选题
Corporate planning may be described as the careful and systematic taking of strategic decisions. In contrast to a short-term plan like a budget, a corporate plan is concerned with taking a long-term (21) of future developments and with designing a strategy so that the organization can achieve its chosen objectives. Many large companies now recognize the importance of (22) a formal approach to developing a corporate plan. They prepare 'scenarios' or forecasts of future developments in the (23) in which they wish to operate, in order to examine whether decisions taken in the present will result in success in the future. In recent years, companies have been developing more sophisticated (24) - with which to analyze the risks involved in such decisions.
(25) for example, an oil company deciding if it should invest in a new refinery. Faced with this decision, involving the (26) of millions of pounds on something which might have a life of 15 years or more, the company must have a sound basis for its decision. In this case, it needs to know whether it can be (27) of a market for the extra volume of its refined products, and it needs to know whether they can be produced profitably. In addition, it is necessary to study the (28) Of crude oil and other supplies needed in the process.
Corporate planning, therefore, involves three main areas: (29) the long-term objectives of an organization, deciding what market (30) there may be and formulating a product policy to satisfy them.

单选题 21 A sight B picture C scene D view

单选题 22 A carrying B practicing C placing D adopting

单选题 23 A element B condition C environment D atmosphere

单选题 24 A techniques B ideas C styles D ways

单选题 25 A Refer B Consider C Think D Suppose

单选题 26 A outlay B output C outset D outcome

单选题 27 A assured B insured C confirmed D ascertained

单选题 28 A utility B availability C attainability D usability

单选题 29 A guiding B leading C determining D concluding

单选题 30 A chance B potential C room D scope