There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. "Sometime in the future," the paper"s publisher said back in 2010. Nostalgia for ink on paper and the rustle of pages aside, there"s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper—printing presses, delivery trucks—isn"t just expensive; it" s excessive at a time when online-only competitors don"t have the same set of financial constraints. Readers are migrating away from print anyway. And though print and sales still dwarf their online and mobile counterparts, revenue from print is still declining.Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mis take, says BuzzFeed CEO Jonah Peretti. Peretti says the Times shouldn"t waste time getting out of the print business, but only if they go about doing it the right way. "Figuring out a way to accelerate that transition would make sense for them," he said, "but if you discontinue it, you"re going to have your most loyal customers really upset with you." Sometimes that"s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. "It was seen as a blunder," he said. The more turned out to be foresighted. And if Peretti were in change at the Times"? "I wouldn"t pick a year to end print," he said. "I would raise prices and make it into more of a legacy product." The most loyal customers would still get the product they favor, the idea goes, and they"d feel like they were helping sustain the quality of something they believe in. "So if you" re overpaying for print, you could feel like you were helping," Peretti said. "Then increase it at a higher rate each year and essentially try to generate additional revenue." In other words, if you"re going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $ 500 a year—more than twice as much as a digital-only subscription. "It"s a really hard thing to do and it"s a tremendous luxury that BuzzFeed doesn"t have a legacy business," Peretti remarked. "But we"re going to have questions like that where we have things we"re doing that don"t make sense when the market changes and the world changes. In those situations, it"s better to be more aggressive than less aggressive."
单选题 The New York Times is considering ending its print edition partly due to
【正确答案】 A
【答案解析】解析:细节题。根据题干关键词The New York Times和print edition定位到一、二段。首段首句即是此内容的同义表达,第二段解释具体原因,根据第二段第二句“如今纸质印刷所需要的设施,如印刷机和运送卡车,不仅仅十分昂贵,甚至显得多余;网络报纸竞争对手根本不会在这些基础设施上花费,也不会遇到此类经济困境”可知,A项“运作的高成本”恰恰是对这个原因的正确表述,故A项为正确答案。B项“来自投资者的压力”、C项“来自读者的抱怨”和D项“越来越多的网络广告费用”均不符合文意。
单选题 Peretti suggests that, in face of the present situation, the Times should
【正确答案】 D
【答案解析】解析:细节题。根据关键词Peretti,present situation,the Times定位到第四段,根据首句“他还表示,《纽约时报》不应该在退出纸质报纸的问题上浪费时间,除非能够以正确的方式退出”可知他建议《纽约时报》找到一种正确的方法去解决这件事。接着两句具体说明该如何正确解决目前的问题,故D项“进行战略调整”为正确答案。
单选题 It can be inferred from Paragraphs 5 and 6 that a "legacy product"
【正确答案】 B
【答案解析】解析:推断题。根据题干关键词legacy product首先定位到第五、六段。第六段第一句提到“最忠实的读者还将继续购买喜欢的纸质报纸”,倒数第三句指出“瞄准那些已经对纸质报纸着迷的读者”,故B项“是为最忠实的顾客准备的”最符合文意,为正确答案。A项“帮助恢复报纸以前的辉煌”、C项“会降低纸质报纸的成本”和D项“有助于报纸的普及”均未提及。
单选题 Peretti believes that, in a changing world,
【正确答案】 C
【答案解析】解析:细节题。根据题干关键词Peretti和in a changing world定位首先定位到最后一段。文中指出“但问题是,当市场和世界形势发生变化时,我们正在做的事情没有任何意义。在这种情况下,最好应该积极进取,而不是放弃”,文中的it’s better to be more aggressive和C项中的aggressiveness better相呼应,故C项为正确答案。A项中的legacy business不是文中的讨论话题,所以可以直接排除。B项“谨慎可以促进问题的解决”在他的观点中根本没有体现,相反他建议要有所改变,并且要找对方式,言下之意就是大胆去面对挑战。D项中的can stay unaffected过于绝对,排除。
单选题 Which of the following would be the best title of the text?
【正确答案】 C
【答案解析】解析:主旨题。根据题干关键词title定位到全文。本文主要是讲述为防止纸质报纸被淘汰而需要做出的应对之策。根据文中第五段“有时候,做一下改变是值得的”“我不会用一年来将纸质报纸取消,我将提高其价格,使之成为非主流产品”可知,不应该立即取消或淘汰纸质报纸,而应该提高其价格,使之变成一种奢侈品。故C项为正确答案。A项中的online newspaper是print newspaper面临的一个挑战,排除。B项和D项的newspaper范围过大,应该具体到print newspaper。