{{B}}Background Information{{/B}}
Corporate social responsibility includes everything from hiring minority workers to making safe products, minimizing pollution, using energy wisely, providing a safe work environment, and more. Whatever degree of social responsibility a business assumes, someone must manage it. Public affairs departments in large businesses handle public relations, lobbying and charitable contributions. Personal or human resources departments usually ensure compliance with equal employment opportunity regulations and employee safety requirements.
Social auditing is another way to measure and evaluate an organization's progress toward implementing programs that are socially responsible and responsive.
It's a question often debated, but seldom answered authoritatively: Do companies have a social responsibility to protect the environment beyond legal requirements?
Specifically, may companies do so within the scope of their fiduciary responsibilities to their shareholders? Can they do so on a sustainable basis? Should firms sacrifice profits for positive environmental impacts? And do firms at least sometimes behave this way?
Many governments and businesses are now realizing that environmental protection and economic growth are not always in conflict.
The environmental aspect of CSR is defined as the duty to cover the environmental implications of the company's operations, products and facilities; eliminate waste and emissions; maximize the efficiency and productivity of its resources; and minimize practices that might adversely affect the enjoyment of the country's resources by future generations.
{{B}}Responsibility to Natural Environment{{/B}}
The difficulty of balancing profits and social responsibility is very apparent when you consider environmental issues. Consumers value the goods and services that business produces, but business cannot produce goods and services without polluting to some degree. Businesses strive to lower their costs in order to offer products to consumers more efficiently and to make profits for investors, but sometimes it is necessary for business to spend more in order to pollute less. When such situations arise, whose interests should be served first—those of society, the consumer, or the investor? Clearly, this question has no easy answer, but examining how businesses pollute may provide some perspectives.
Economic progress threatens our air, water, and land because these elements can so easily be tainted by pollution(the contamination or destruction of the natural environment by humans). Moreover, the pollution in any one element can easily taint the others. This problem is pervasive in industrialized and developing nations alike. In fact, the emerging economies of Asia and Latin America have built much of their growth on very loose environmental standards. But Mexico, Malaysia, and other countries are realizing that their prosperity can be sustained only if their citizens can enjoy a quality of life that comes with a clean environment. At the same time, the countries of Eastern Europe are scrambling to reverse the decade of environmental neglect that occurred around the middle of the 20th century. As you can imagine, this is no easy task.
The most noticeable form of air pollution, smog, is produced by the interaction of sunlight and hydrocarbons(gases released when fossil fuels are burned). Another damaging air pollutant is acid rain, created when emissions from coal-burning factories and electric utility plants react with air. Acid rain has been blamed for damaging lakes and forests in southeastern Canada and the northeastern United States.
In addition, emissions from factories and cars pollute the air and contribute to global warming through the greenhouse effect, in which heated gases form a layer of unusually warm air around the earth, trapping the sun's heat and preventing the earth's surface from cooling. The United Nations' Intergovernmental Panel on Climate Change(IPCC), which includes over 900 scientists worldwide, recently reported that global warming will cause worldwide temperatures to rise by 1 to 3.5 degrees centigrade in the next century. This is expected to lead to increases in both droughts and floods in some regions and cause the sea level to rise about 50 centimeters by 2100. The report concludes that "the balance of evidence suggests a discernible influence on global climate". However, some scientists refute the theory of global warming, claiming that no solid evidence yet exists to support a human influence on global climate change. The debate will continue. However, we need only look at the smog that hangs over many major cities of the world to know that air pollution is a problem that businesses, consumers, and governments must address together.
Experts worry about airborne toxins that are emitted during some manufacturing processes. Large and small companies together release millions of pounds of chemical wastes into the air each year. Although the effects of many of these substances are unknown, some are known to be carcinogenic(cancer causing). Of special concern in recent years are microscopic particulates in the air that may be responsible for more than 150 000 deaths each year.
Our air is not the only part of our environment to suffer. Water pollution has damaged many U.S. lakes, rivers, stream, harbors, and coastal waters. This pollution comes from a variety of sources: manufacturing facilities, mining and construction sites, farms, and city sewage systems. Although dramatic accidents like the Exon Valdes oil spill in Alaskan waters are widely publicized, the main threat is the careless day-to-day disposal of wastes from thousands of individual sources.
Even if all wastewater were purified before being discharged, our groundwater would still be endangered by leakage from the million of tons of hazardous substances that have been buried underground or dumped in improper storage sites. Much of this pollution was created years ago by companies that carelessly—but legally—disposed of substances now known to be unhealthy. Cleaning up these wastes is extremely difficult and expensive.
In addition, companies and individuals generate enormous amounts of solid waste—over 200 million tons in the United States each year. Much of this waste ends up in landfills. A large part of the problem is consumer demands for convenience and fashion. These demands lead to creating disposable items, manufacturing products with excess packaging, and discarding useful items that are no longer the hot style or color. Fortunately, recent efforts to conserve and recycle resources are helping to combat the land pollution problem.
{{B}}Exercises{{/B}}
填空题 I. Match the word with the appropriate meaning.
填空题 pollutant
填空题 emission
填空题 drought
填空题 disposal
填空题 landfill
填空题 contamination
判断题 II. True or False.It is natural that businesses cause pollution.
【正确答案】 A
【答案解析】
判断题 Pollution is pervasive only in some developing countries.
【正确答案】 B
【答案解析】
判断题 The most noticeable form of pollution is produced by the interaction of sunlight and hydrocarbons.
【正确答案】 B
【答案解析】
判断题 Both large and small companies release chemical wastes into the air and water.
【正确答案】 A
【答案解析】
判断题 Groundwater is safe because all wastewater has been purified before being discharged.
【正确答案】 B
【答案解析】
单选题 III. Multiple Choices.Whose interests should be served first when business produces goods tending to pollute the environment?
【正确答案】 D
【答案解析】
单选题 What does Economic progress threaten?
【正确答案】 D
【答案解析】
单选题 Who must take action to solve the problem of pollution?
【正确答案】 D
【答案解析】
单选题 Which of the following is true according to the passage?
【正确答案】 B
【答案解析】
单选题 What is the tone of this passage?
【正确答案】 D
【答案解析】
填空题 IV. Answer the questions. Whose interests should be served first, those of society, the consumer, or the investor? 19. Do you agree that human activities influence global climate change? 20. What are the sources of pollution according to the passage?
填空题 V. Questions 21-30. Read the article below about environmental issues. For each question 21-30, write one word in CAPITAL LETTERS on your Answer Sheet. These days in business, people have to face many challenging questions when designing{{U}} (21) {{/U}}implementing new projects in undeveloped areas of the countryside. One issue which has to{{U}} (22) {{/U}}faced is whether it is possible to introduce new technology{{U}} (23) {{/U}}destroying the local environment. Economic development and environmental conservation are often seen{{U}} (24) {{/U}}natural enemies. It is unfortunate that in the past this has often{{U}} (25) {{/U}}true, and it has been necessary to choose between running the project or protecting the environment. However, by taking environmental considerations seriously at{{U}} (26) {{/U}}early stage in a project, companies can significantly{{U}} (27) {{/U}}any impact on local plants and animals. {{U}} (28) {{/U}}example, in southern Africa, a company called CEL was asked to put up 410 km of a power transmission line without disturbing the rare birds which inhabit that area. The project was carried out with minimal disturbance last summer. What may surprise many business people is the fact that this consideration for local wildlife did not in any way slow down the project. Indeed, the necessary advance planning, combined with local knowledge and advanced technology, meant that the project was actually completed ahead{{U}} (29) {{/U}}schedule. CEL was contracted to finish the job by October and managed to do so two months{{U}} (30) {{/U}}. CEL is one of those companies which is committed to the principle of environmental conservation. Many other companies have yet to be convinced of the importance of balancing the needs of people with those of the environment. However, it may be the only realistic way forward.