{{B}}Background Information{{/B}} Corporate social
responsibility includes everything from hiring minority workers to making safe
products, minimizing pollution, using energy wisely, providing a safe work
environment, and more. Whatever degree of social responsibility a business
assumes, someone must manage it. Public affairs departments in large businesses
handle public relations, lobbying and charitable contributions. Personal or
human resources departments usually ensure compliance with equal employment
opportunity regulations and employee safety requirements. Social
auditing is another way to measure and evaluate an organization's progress
toward implementing programs that are socially responsible and
responsive. It's a question often debated, but seldom answered
authoritatively: Do companies have a social responsibility to protect the
environment beyond legal requirements? Specifically, may
companies do so within the scope of their fiduciary responsibilities to their
shareholders? Can they do so on a sustainable basis? Should firms sacrifice
profits for positive environmental impacts? And do firms at least sometimes
behave this way? Many governments and businesses are now
realizing that environmental protection and economic growth are not always in
conflict. The environmental aspect of CSR is defined as the duty
to cover the environmental implications of the company's operations, products
and facilities; eliminate waste and emissions; maximize the efficiency and
productivity of its resources; and minimize practices that might adversely
affect the enjoyment of the country's resources by future generations.
{{B}}Responsibility
to Natural Environment{{/B}} The difficulty of balancing profits
and social responsibility is very apparent when you consider environmental
issues. Consumers value the goods and services that business produces, but
business cannot produce goods and services without polluting to some degree.
Businesses strive to lower their costs in order to offer products to consumers
more efficiently and to make profits for investors, but sometimes it is
necessary for business to spend more in order to pollute less. When such
situations arise, whose interests should be served first—those of society, the
consumer, or the investor? Clearly, this question has no easy answer, but
examining how businesses pollute may provide some perspectives.
Economic progress threatens our air, water, and land because these
elements can so easily be tainted by pollution(the contamination or destruction
of the natural environment by humans). Moreover, the pollution in any one
element can easily taint the others. This problem is pervasive in industrialized
and developing nations alike. In fact, the emerging economies of Asia and Latin
America have built much of their growth on very loose environmental standards.
But Mexico, Malaysia, and other countries are realizing that their prosperity
can be sustained only if their citizens can enjoy a quality of life that comes
with a clean environment. At the same time, the countries of Eastern Europe are
scrambling to reverse the decade of environmental neglect that occurred around
the middle of the 20th century. As you can imagine, this is no easy
task. The most noticeable form of air pollution, smog, is
produced by the interaction of sunlight and hydrocarbons(gases released when
fossil fuels are burned). Another damaging air pollutant is acid rain, created
when emissions from coal-burning factories and electric utility plants react
with air. Acid rain has been blamed for damaging lakes and forests in
southeastern Canada and the northeastern United States. In
addition, emissions from factories and cars pollute the air and contribute to
global warming through the greenhouse effect, in which heated gases form a layer
of unusually warm air around the earth, trapping the sun's heat and preventing
the earth's surface from cooling. The United Nations' Intergovernmental Panel on
Climate Change(IPCC), which includes over 900 scientists worldwide, recently
reported that global warming will cause worldwide temperatures to rise by 1 to
3.5 degrees centigrade in the next century. This is expected to lead to
increases in both droughts and floods in some regions and cause the sea level to
rise about 50 centimeters by 2100. The report concludes that "the balance of
evidence suggests a discernible influence on global climate". However, some
scientists refute the theory of global warming, claiming that no solid evidence
yet exists to support a human influence on global climate change. The debate
will continue. However, we need only look at the smog that hangs over many major
cities of the world to know that air pollution is a problem that businesses,
consumers, and governments must address together. Experts worry
about airborne toxins that are emitted during some manufacturing processes.
Large and small companies together release millions of pounds of chemical wastes
into the air each year. Although the effects of many of these substances are
unknown, some are known to be carcinogenic(cancer causing). Of special concern
in recent years are microscopic particulates in the air that may be responsible
for more than 150 000 deaths each year. Our air is not the only
part of our environment to suffer. Water pollution has damaged many U.S. lakes,
rivers, stream, harbors, and coastal waters. This pollution comes from a variety
of sources: manufacturing facilities, mining and construction sites, farms, and
city sewage systems. Although dramatic accidents like the Exon Valdes oil spill
in Alaskan waters are widely publicized, the main threat is the careless
day-to-day disposal of wastes from thousands of individual sources.
Even if all wastewater were purified before being discharged, our
groundwater would still be endangered by leakage from the million of tons of
hazardous substances that have been buried underground or dumped in improper
storage sites. Much of this pollution was created years ago by companies that
carelessly—but legally—disposed of substances now known to be unhealthy.
Cleaning up these wastes is extremely difficult and expensive.
In addition, companies and individuals generate enormous amounts of solid
waste—over 200 million tons in the United States each year. Much of this waste
ends up in landfills. A large part of the problem is consumer demands for
convenience and fashion. These demands lead to creating disposable items,
manufacturing products with excess packaging, and discarding useful items that
are no longer the hot style or color. Fortunately, recent efforts to conserve
and recycle resources are helping to combat the land pollution
problem. {{B}}Exercises{{/B}}
填空题
I. Match the word with the appropriate meaning.
填空题
pollutant
填空题
emission
填空题
drought
填空题
disposal
填空题
landfill
填空题
contamination
判断题
II. True or False.It is natural that businesses cause pollution.
【正确答案】
A
【答案解析】
判断题
Pollution is pervasive only in some developing countries.
【正确答案】
B
【答案解析】
判断题
The most noticeable form of pollution is produced by the interaction of sunlight and hydrocarbons.
【正确答案】
B
【答案解析】
判断题
Both large and small companies release chemical wastes into the air and water.
【正确答案】
A
【答案解析】
判断题
Groundwater is safe because all wastewater has been purified before being discharged.
【正确答案】
B
【答案解析】
单选题
III. Multiple Choices.Whose interests should be served first when business produces goods tending to pollute the environment?
【正确答案】
D
【答案解析】
单选题
What does Economic progress threaten?
【正确答案】
D
【答案解析】
单选题
Who must take action to solve the problem of pollution?
【正确答案】
D
【答案解析】
单选题
Which of the following is true according to the passage?
【正确答案】
B
【答案解析】
单选题
What is the tone of this passage?
【正确答案】
D
【答案解析】
填空题
IV. Answer the questions.
Whose interests should be served first, those of society, the consumer, or the investor?
19. Do you agree that human activities influence global climate change?
20. What are the sources of pollution according to the passage?
填空题
V. Questions 21-30.
Read the article below about environmental issues.
For each question 21-30, write one word in CAPITAL LETTERS on your Answer Sheet.
These days in business, people have to face many challenging questions when designing{{U}} (21) {{/U}}implementing new projects in undeveloped areas of the countryside. One issue which has to{{U}} (22) {{/U}}faced is whether it is possible to introduce new technology{{U}} (23) {{/U}}destroying the local environment.
Economic development and environmental conservation are often seen{{U}} (24) {{/U}}natural enemies. It is unfortunate that in the past this has often{{U}} (25) {{/U}}true, and it has been necessary to choose between running the project or protecting the environment. However, by taking environmental considerations seriously at{{U}} (26) {{/U}}early stage in a project, companies can significantly{{U}} (27) {{/U}}any impact on local plants and animals.
{{U}} (28) {{/U}}example, in southern Africa, a company called CEL was asked to put up 410 km of a power transmission line without disturbing the rare birds which inhabit that area. The project was carried out with minimal disturbance last summer. What may surprise many business people is the fact that this consideration for local wildlife did not in any way slow down the project. Indeed, the necessary advance planning, combined with local knowledge and advanced technology, meant that the project was actually completed ahead{{U}} (29) {{/U}}schedule. CEL was contracted to finish the job by October and managed to do so two months{{U}} (30) {{/U}}.
CEL is one of those companies which is committed to the principle of environmental conservation. Many other companies have yet to be convinced of the importance of balancing the needs of people with those of the environment. However, it may be the only realistic way forward.