单选题 {{B}}Directions:{{/B}} Read the following text. Choose the best
word(s) for each numbered blank and mark A, B, C or D on ANSER SHEET 1.
Until the late 1940s, when television
began finding its way into American homes, companies relied mainly on print and
radio to promote their products and services. The advent of television
{{U}}(1) {{/U}} a revolution in product and service. Between 1949 and
1951, advertising on television grew 960 percent. Today the Internet is once
again {{U}}(2) {{/U}} promotion. By going online, companies can
communicate instantly and directly with prospective customers. {{U}}(3)
{{/U}} on the World Wide Web includes advertising, sponsorships, and sales
promotions {{U}}(4) {{/U}} sweepstakes, contests, coupons, and rebates.
In 1996 World Wide Web advertising revenues {{U}}(5) {{/U}}＄ 300
million. Effective online marketers don't {{U}}(6)
{{/U}} transfer hard-copy ads to cyberspace. {{U}}(7) {{/U}} sites
blend promotional and non-promotional information indirectly delivering the
advertising messages. To {{U}}(8) {{/U}} visits to their sites and to
create and {{U}}(9) {{/U}} customer loyalty, companies change
information frequently and provide many opportunities for {{U}}(10)
{{/U}} . A prototype for excellent {{U}}(11) {{/U}}
promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes,
take Italian lessons, and view an Italian film festival, {{U}}(12)
{{/U}} they will find no traditional ads. {{U}}(13) {{/U}}subtle is
the mix of product and promotion that visitors hardly know an advertising
message has been {{U}}(14) {{/U}} Sega of America, maker of computer
games and hardware, uses its Web site for a {{U}}(15) {{/U}} of
different promotions, such as {{U}}(16) {{/U}} new game characters to
the public and supplying Web surfers the opportunity to {{U}}(17) {{/U}}
games. Sega's home page averages 250,000 visits a day. To heighten interest in
the site, Sega bought an advertising banner on Netscape {{U}}(18) {{/U}}
increasing site visits by 15 percent. Online {{U}}(19) {{/U}} in Quaker
Oats' Gatorade promotion received a free T-shirt in exchange for answering a few
questions. Quaker Oats reports that the online promotion created product
{{U}}(20) {{/U}} and helped the company know its customers
better.