问答题 PART TWO
Write an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words.

问答题 Question 2
· The Managing Director of your company or organization has announced that reports on performance are to be produced by all departments. Your Head of Department has asked you to produce the report about your department for the Managing Director.
· Write the report for the Managing Director, explaining:
· what aspects of your department function most effectively.
· which aspect is most in need of improvement.
· how this improvement could be achieved.
【正确答案】This report aims at outlining which aspects of our department function most effectively, which ones need improvement and how to achieve an efficient improvement.
First of all, it needs to be stressed out that the majority of the team generally shows a real team spirit, is willing to do his best to prioritize some smooth interactions with customers and is not reluctant to work outside the normal working hours.
On top of that, every member of the team has been carefully selected for his/her excellent qualifications in terms of negotiating skills and communications abilities.
As a result, it came out of the recent survey, conducted with most of our customers, that our department has an excellent image outside the company.
Unfortunately, however, some aspects appear to be less brilliant. As part of our sales force, people spend most of their time on the phone and cannot fit any training course within their schedule. As there is no clear strategy to encourage the employees to attend training courses, they may feel guilty to decide to use part of their working time to get a better knowledge on a computer software for instance.
This being, said, I strongly recommend to define a clear strategy encouraging people to register, at least, to two training courses, each year.
This would help them to understand that, whatever their initial qualifications may be, it may bring benefit to both them and the company to improve them.
【答案解析】[解析] 该习作基本完成了写作任务,题目所要求的主要内容大致包括在内,但一些重要内容仍未能详尽陈述。作者对于词汇的运用基本准确,对于衔接词如first of all, on top of that, as a result, unfortunately的使用上较为熟练。全文布局合理但稍显松散,如第二、第三自然段就可以合并成一个自然段,最后两个自然段也是如此。本文语言基本准确,有少量的语法错误,如一个句子中出现了两个动词而之间没有连接词的情况。有些句式使用较为口语化,如this being, said...但这并不影响读者对于全篇文章内容的理解。
问答题 Question 3
· You work for an employment agency. The following is part of a letter you have received from a customer:
The temporary administrative assistant you sent us was totally unacceptable. I certainly will not be using your agency again when I need temporary staff.
· Write a letter to the customer:
· apologizing for having sent the unsatisfactory temporary worker.
· giving reasons for what happened.
· explaining why what happened was exceptional.
· offering some sort of compensation to the customer.
【正确答案】Dear Sir,
In response to your letter of complaint about the employer you received from my company, I would like to apologize. We know and understand your complaints hut we really care about our customers and that is why in this letter we will try to give our reasons about what happened.
The person you received last week was a lier. One week before you asked for the employer, this young man came into my office and told me he was an administrative assistant and showed me his CV. In the curriculum he presented to me, he was wonderful, it said that this person was graduated from Oxford University with a wonderful average, and his work experience was very extended. Two weeks ago I heard from a friend that this young man bought his CV and did not have it.
This is the first time in the history of my company that this happens. I would like to tell you that this case was exceptional. This young man came to my office for certain circumstances but I am sure this will not happen again. But to be sure the next time I get a CV I will call to all numbers written on it, to be certain that the employer is not a lier.
Knowing that this case is exceptional and giving you the reason of your complaint, I would like to give you some kind of compensation. Next week, if you like, I will send you another administrative assistant, free of company's charge. I hope you reconsider this chance and write back an answer.
Yours faithfully
...
【答案解析】[解析] 本文较为合理地完成了写作任务,基本涵盖了题目要求的主要内容。文章结构合理,语言使用基本准确,但仍有一些词汇和语法错误,比如“骗子”的英文说法并不是“lier”,而应该是“liar”。在倒数第二个自然段中,作者对于动词现在分词的用法也稍欠妥当。在对于句式的把握上,作者完成得比较好,但有些句式,如but to be sure the next time I…并不是准确的英文表达方式。虽然有些词语的使用并不妥当,但全文的语气基本符合书信的表达习惯,整篇文章尚能被读者所接受。
问答题 Question 4
· Your Managing Director has decided that the company's website should be improved and has asked you to consider ways of going about this.
· Write a proposal for the Managing Director:
· summarising the strengths and weaknesses of the current website.
· suggesting new services and information to be provided through the website.
· explaining the benefits the improvements would bring.
【正确答案】
PROPOSAL ON WAYS TO IMPROVE XYZ'S WEBSITE
NOVEMBER 2002

This proposal aims to set out various ways and possibilities available in order to improve our website.
A SWOT Analysis
As a result of a SWOT analysis, the following points summarise our main findings.
• Strengths
We were the first major company in one sector to set up a website.
We benefit from a very high rate of brand recognition and therefore internet users remember or find our site easily through search engines.
• Weaknesses
Out of date: Despite being the innovators when launching our website, the information provided online is, in many cases, out of date (prices, phone numbers).
Not user friendly. The structure of our paper is very rigid, potential customers cannot, do not have freedom of movement.
No online purchase facility available.
B Suggestions and Recommendations
It was felt that in order to remain ahead of our competitors we should carry out some of the following improvements.
• A more user friendly website allowing the user to have more freedom. Then, surveys have shown that such facility increases sales.
• Regular update of the information and services available. Such update will encourage our clients to consult our paper regularly and to keep them inform on any specific sale.
• Online purchase facility.
It was felt that his facility is now a must-have for every big company.
Such facility will also enable us to collect precious data which imported into our database will be a good marketing tool.
By doing so we should be able to keep our clients informed when we have sales on their favorite purchase.
• Online Newsletter Again, the use of our database could improve significantly our customer communication--such newsletter could be produced on a quarterly basis.
• FAQ a Frequent Ask Questions should be disnatured.
C Benefits of such improvements
Most benefits have been explained above, however, we recommend strongly to carry out such improvements as soon as possible.
This might be possible either by training our in-house marketing team on website production and management or by contracting a web designer specialist. We would like to highlight the fact that although e-mail marketing is a very powerful tool, we must keep up to date with any legislation regarding data protection.
【答案解析】[解析] 该习作完成得比较好。文章涵盖了题目要求的所有内容,阐述较为清晰。作者语言的使用比较自然,能够娴熟地使用长短句式,对于比较复杂的句式,如either…by…都能够准确使用。本文运用了丰富的词汇且使用比较准确。但文章中也存在着少量的语法错误,如主谓一致问题。某些句子的表达不准确,如potential customers cannot, do not have…中,cannot与do not只保留一个即可。作者布局比较合理,每一个要点都用ABC表达得非常清晰,但文章有些标点符号的使用不够准确。