【正确答案】Key Points:
Positive:
①Advertising is an effective and direct link between manufacturers and customers.
②It is an effective way of exchanging information. It helps to keep people abreast of the latest development.
③It can promote and popularize new products, giving people everywhere a wider choice of products.
④It can introduce new development in science and technology.
⑤Customers are given a chance to compare products and choose the best one. It can therefore help us to make a prudent and wise decision.
⑥Some advertisements are of high artistic value, being original and well-de signed. They are an indispensable part of modern society.
⑦Advertising creates a fairer environment for commercial competition.
⑧Advertisements pay for many kinds of services that we enjoy every day, such as newspapers and TV series.
⑨It creates jobs by relieving the pressure of unemployment.
⑩It helps to keep prices within bounds by means of competition.
[*]It makes people's lives more convenient.
[*]Advertising plays an important role in our economic life and is indispensable to our consumer society.
[*]It helps manufacturers to compete for share of the market.
[*]Advertisements can be entertaining and sometimes even attractive.
Negative:
①Some advertisements advocate unhealthy lifestyles, exerting pressure on the younger generation.
②They add to the cost of the products we purchase.
③Unwanted leaflets and handouts littered in cities pollute the environment.
④Advertisements are not always truthful, many are fictitious, exaggerating and misleading.
⑤Some advertisements induce people to spend more and create a demand for things that we don't need.
⑥Good products shouldn't need to be advertised.
⑦Advertisements may give rise to unhealthy competition among businesses.
⑧There are other ways for people to find out about products. It is a waste to invest large sums of money in making advertisements.
⑨Advertisements can be a nuisance when they interrupt television programmes and when our mailboxes are full of flyers. In this way advertisements are annoying and intrusive, and there is nothing we can do other than accept them passively.
⑩To sum up, there is no denying that advertisements have many merits, but in my opinion, a world without advertisements would be more honest and peaceful.
Current situation:
①Advertisements are everywhere in modern society. For example, billboards line the streets in cities, newspapers are full of adverts and yet more appear on TV. Whether you like it or not, adverts are pouring into your life.
②In order to attract more customers, advertisers will go to extremes. They use all kinds of approaches in their advertisements, including sound, light, colours, cartoon films, and human performance.
③Although advertisements enable you to make decisions about products, they can also be very annoying. For example, when they interrupt films on TV. They can also be confusing as it is difficult to decide which product to choose.
④Although advertisements may have negative effects, a modern world without them would be very boring. Perhaps governments should censor advertisements more carefully. Customers should always be on their guard so that they are not misled.
⑤In short, advertising is a booming industry that is continually developing. Like anything else, it has its advantages and its disadvantages. However, it has become in dispensable to our present-day life. What we should do is to ban deceptive advertisements while encouraging the healthy development of the advertising industry.