单选题
One of the assumptions on which Frito-Lay bases its development strategy is that ______.
A、
consumers worldwide today are attracted by global brands
B、
local brands cannot compete successfully with American brands
C、
products suiting Chinese consumer's needs bring more profits
D、
products identified as American will have promising market value
【正确答案】
A
【答案解析】
[解析] 根据文章第三段。第三段开篇为主旨：策略的两大基础。接下来关联词first， second后两段文字的理解是解题的关键。首先，全球化产品所显现的规模化经济形式足一些本地品牌无法与之匹敌的；第二，21世纪的消费者会被“全球化”的概念吸引。故选A。
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