Never before has so much money been made by a single firm in such a short period of time. On January 27th Tim Cook, the boss of Apple, announced that it had made $ 18 billion in its latest financial quarter. Apple's telephone-number-sized profit stemmed largely from sales of its hugely popular iPhone, which accounted for over two-thirds of its $74.6 billion revenue. Chief executives rarely admit to being shocked by their companies' performance, but Mr. Cook said it was "hard to comprehend" the extent of the interest in Apple's products. He noted that, on average, 34,000 iPhones were bought every hour of every day during the latest quarter. Apple is the world's largest company by market capitalization(总值)as well as its most profitable. Strikingly, it has risen to greatness using a rather old-fashioned business model: selling highly desirable objects at fat gross margins, which hit almost 40% in the latest quarter. The tech industry has bred numerous software-based firms, such as Google and Facebook, that don't have to worry about shifting goods around, yet they make much less than the Colossus of Cupertino. Amazon handles lots of physical goods, but loses money. Another thing that sets Apple apart from the tech pack is its success in conquering China. While rivals have been frustrated there, Apple has just become the largest force in China's smartphone market measured by units shipped, according to Canalys, a market-research firm. Any failure in China could hurt Apple. The company's overall dependence on the iPhone is another risk. But these are early days for the iPhone 6, Apple's latest device, whose bigger screen takes the firm into the "phablet"(平板手机)category of larger phones that are wildly popular with customers. Some iFans also point out that Apple's share of the smartphone market is small compared with devices using Google's Android operating system. So it has plenty of room to grow. Mr. Cook said this week that its much-anticipated smartwatch will go on sale in April. Tim Bajarin of Creative Strategies, a consulting firm, thinks Apple could sell 22m-24m in the first 12 months after the launch, producing billions of dollars of new revenue. Sanford C. Bernstein, a research firm, reckons the watches will have a nigher-than-average gross margin, which predicts good profits. Apple should be able to make more money from software and services, too.

单选题 A large part of Apple's fat profit comes from______.

单选题 The author cites Mr. Cook's words in Para. 1 in order to______.

【正确答案】 A

【答案解析】解析：事实细节题。本题考查作者引用库克先生所说的话的意图。该段倒数第二句提到，首席执行官们很少承认对公司的表现表示震惊，但库克先生却表示市场对苹果产品的着迷程度让他“难以理解”。接着在本段最后一句指出，他特别提到，在最近的财务季度期间，平均每天的每个小时都要卖出去34 000台。iPhone手机。由此推测，作者引用库克先生所说的话旨在表明iPhone手机的受欢迎程度，故答案为A)。B)“显示苹果公司赚了多少钱”、C)“显示首席执行官们有多聪明”和D)“显示公司是如何运营的”都不是作者的真正意图，故排除。

单选题 It is implied in the passage that______.

【正确答案】 C

【答案解析】解析：推理判断题。本题考查对全文内容的推理分析。第二段最后两句提到，科技行业培育出了众多以软件为基础的公司，如谷歌和脸谱，它们不必担心货物流通，但它们赚的钱比“库比蒂诺的巨无霸”(库比蒂诺，苹果公司总部，位于美国旧金山)要少得多。而亚马逊处理大量的实体产品，却处于亏本状态。由此可知，处理大量的实体产品使得亚马逊的收益受损，故C)为答案。A)“苹果公司的软件应用程序在线商店总是很忙”，原文并未提及，故排除；文中第四段第二句提到苹果公司对iPhone手机的全面依赖无疑是另一个风险。而B)“苹果公司的智能手表将降低公司对iPhone手机的依赖”是对原文的错误推断，智能手表的推出与苹果公司对iPhone手机的全面依赖无关，故排除；第二段提到了众多以软件为基础的公司，如谷歌、脸谱，并对它们的收入状况进行了介绍，但并未描述这些公司的前景，因此D)“以软件为基础的公司前景十分不确定”属于过度推断，故排除。

单选题 What makes Apple stand out from other tech firms?

【正确答案】 B

【答案解析】解析：事实细节题。本题考查苹果公司脱颖而出的因素。定位句提到，另一个使得苹果公司在技术行业中脱颖而出的因素在于其对中国市场的成功占领。B)是本句的同义转述，故为答案。A)“iPhone手机在全世界的总销量”和D)“不断开发新产品”，原文均未提及，故排除；C)“没有货物流通”是针对第二段中don't have to worry about shifting goods around设置的干扰项，原文讲的是科技行业培育出的众多以软件为基础的公司不必担心货物流通，而这并非苹果公司脱颖而出的因素，故排除。

单选题 Which of the following statements is true?

【正确答案】 A

【答案解析】解析：事实细节题。倒数第二段最后两句指出，一部分“果粉”还指出，与使用谷歌的安卓操作系统的设备相比，苹果的智能手机市场占有率还算小的。因此，苹果手机还有很大的增长空间。A)是对本句大意的概括，故为答案。原文第一段末句提到，在最近的财务季度期间，平均每天的每个小时都要卖出去34 000台iPhone手机，但B)“iPhone手机的销量超过了市场观望者的预期”，原文并未提及，故排除；C)“当顾客要更新智能手机时，他们总是选择苹果”，原文未提及，故排除；原文末段末句提到苹果公司也应该能在软件和服务方面赚得更多的钱，由此可知，D)“苹果在线商店的软件和服务是免费的”是不正确的．故排除。