填空题 SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1．A major obstacle of selling things is that your sales message will be______.Three proven ways you can capture a prospect's attention quickly:
2．Make a______.
3．Surprise your prospects______.
4．Include attention getting headlines on all______.
Emphasize the Human Relationship
5．Prospective customers are more receptive to buying from a real person than from______.
Tip:
6．Sell yourself to make prospective customers ______with the selling process.
7．Sell your company and its history of producing results to make prospective customers confident of your ability to deliver______.
Trigger Your Customer's Imagination
8．Convert the benefits delivered by your product or service into______.
9．Put your prospect in the picture by dramatizing what it feels like to be______.
10．Be______.
11．If you promote a business opportunity, describe what it feels like to be at home working
Tip:
12．Be sure your word pictures are dramatizing benefits and______.