Karen Page braved pre-dawn darkness and freezing temperatures yesterday to face down a scene of "organized chaos". Hundreds of early-bird shoppers were waiting outside or in idling cars when Miss Page arrived for her job as a store greeter at Toys R Us in Fair Oaks Shopping Center in Fairfax. Welcome to "Black Friday", perhaps the biggest retail Sales day of the year as millions of shoppers across America are lured to stores with expanded hours and heavily discounted prices. "This is an organized chaos, which is a good thing," said Miss Page, who took up a position at the front of the store to greet and assist customers. She was quickly overwhelmed as crowds poured in and countless customers asked her to find a particular toy. On Black Friday shoppers hope to get the best stuff at the best prices for holiday gifts. Retailers hope to get a jump on the holiday sales season, which traditionally starts after Thanksgiving and runs through Christmas, said Ellen Tolley spokeswoman for the National Retail Federation, the largest trade association for retailers. The day after Thanksgiving is called "Black Friday" because it is traditionally the day when retailers" books shift from red to black. "You"ll see more consumers buying things ahead of time," she said. Miss Page, who has been working at the Toys R Us since 1995, called the 300 to 400 people waiting outside before the store opening yesterday "about average". Retailers nationwide anticipate a 4.5 percent sales jump this holiday season, bringing total spending up to $219.9 billion, Miss Tolley said. That is less than last year"s holiday sales spike of 5.1 percent, but still solid, she said. "It"s a sign that consumers are more settled than they were a year ago and they feel comfortable financially and confident with the economy," Miss Tolley said. Americans will spend on average $730 on Christmas gifts, accounting for roughly a quarter of annual retail sales, down from last year"s $734 per person, according to Gallup"s annual holiday survey. Luxury items like high-end electronics, furs and jewelry, along with toys are expected to lead sales this holiday season, Miss Tolley said. Additionally, consumers will spend an average $80.45 on gift cards, she said. Not all of those items will be bought at stores. Washington area shoppers will spend 58 percent of their budget online this year, according to America Online. Retailers in the District also are trying to attract shoppers with a sales tax holiday, which will run through Dec. 5. Washington"s 5.75 percent sales tax will be exempted from clothing, shoes and accessories that cost less than $100 each. There is no limit on the total value of the purchases.

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