填空题 Major retailers and car manufacturers have slashed (削减) their marketing budgets in the six months to October, 2008, as the financial crisis has taken its toll, while supermarkets have 1 advertising spending in a battle to prove that they offer the most 2 prices.
According to new research undertaken for The Daily Telegraph by Nielsen Media Research, in the six months to September 30, 2008, Marks & Spencer"s advertising spend fell 20.3pc to ￡25.3m, 3 with the same period in 2007.
While the retailer has spent heavily on a campaign 4 celebrities in the past two years, it is understood to be cutting back on celebrity spending in 2009. The retailer is, however, still the UK"s 25th largest spender on advertising, 5 being at 17th place in the six months to September 30, 2007.
Car manufacturers have also significantly 6 back on marketing spending, believed to be a result of the financial crisis. According to Nielsen, Ford spent ￡26. 6m in the six months to September 30, 2008, down 21pc from the same period last year. Vauxhall also 7 spending by 15.6pc in the period to ￡26.5m.
For supermarkets, however, a significant increase in advertising spending, it appears, is a 8 as they seek to woo (追求) increasingly price- 9 customers. The leading supermarkets have 10 an aggressive price war in the past six months as consumers have been faced with news of higher food prices.
A. conscientious
B. conscious
C. against
D. despite
E. comparing
F. compared
G. launched
H. boosted
I. necessity
J. contribution
K. reduced
L. moreover
M. scaled
N. competitive
O. featuring