【正确答案】To: Jeffrey Sloan, Manager
From: Paige Lukens
Subject: Recommendations on Making the Shop More Popular among Young People
Date: June 5, 2003
Investigations suggest that we can do the following to make the shop more popular among young people. First, we can design some shop window display of books which would appeal to younger people, basing the display on the seasons of the year. Second, we can put up some advertisements in newspapers listing titles with a potted synopsis of the books advertised. Besides, advertisements can also be put on buses, hoardings etc. with catchy slogans, e.g. "An educated person is a well read person. " Another measure is to put flyers through people's letter boxes similar to newspaper advertisement. Finally, we can give away paper caps, bags etc. at "book fairs" advertising the store and books for younger readers.
The above suggestions are, obviously not perfect, and may be subject to cost. However, if implemented successfully, they should give us an edge over our rival bookshops.