单选题

Establishing Ethical Standards of Behavior in a Small Business

Entrepreneurs and small business owners (21) great influence in determining the ethical philosophies of their business enterprises. Employees often follow the lead of the owner in (22) their duties and (23) to their responsibilities, so it is incumbent on the owner to establish a work environment that embraces moral standards of behavior. Business experts and ethicists alike point to a number of actions that owners and managers can take to help (24) their company down the path of ethical business behavior. Establishing a statement of organizational values, for example, can provide employees—and the company as a whole—with a specific framework of expected (25) Such statements offer employees, business associates, and the larger community (26) a consistent portrait of the company's operating principles—why it (27) what it believes, and how it intends to act to make sure that its activities (28) with its professed beliefs. Active reviews of strategic plans and objectives can also be undertaken to make certain that they are not in conflict with the company's basic ethical standards. In addition, business owners and managers should (29) standard operating procedures and performance measurements within the company to ensure that they are not structured in a way that encourages unethical behavior. As Ben & Jerry's Ice Cream founders Ben Cohen and Jerry Greenfield stat ed, "a values-led business seeks to maximize its impact by (30) socially beneficial actions in to as many of its day-to-day activities as possible. In order to do that, values must lead and be right up there in a company's mission statement, strategy and operating plan. /