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Today the long-awaited, much-heralded Apple Watch goes on sale. Touted by the company as its "most personal device yet," it promises everything from quicker "interactions and technology" to a more intimate experience with our watches, whatever that might mean. The tech juggernaut, known for its cult-like devotion .and grand live-streamed announcements, welcomes new product launches like Elvis just entered the building, with long lines of fans camped at local stores, and hysteria quickly hitting a fever pitch. Along with online launch countdowns and mass speculation, the company's hype always raises questions of whether their latest product will bring on the future of "X " — whether it ’s tech, retail,communication,or, really, take your pick. Basically,anything Apple does is a big deal.

The Apple Watch,which comes at several price points,from the “ moderately priced” US$350 Apple Watch Sport to the $15,000 luxurious Apple Watch Edition, has received preorders from over 2.3 million consumers and counting. Geek-chic watches have been around for decades, but the design of the iWatch, masterminded by Apple Senior Vice-President of Design and usability "god" Jony Ive, is expected to break the mold of what we can expect from all future time-telling gadgets, not just in terms of functionality but also mass production.

This great leap forward, however, has just as much a foot in the- past as the future — specifically, in an influential Gennan design movement that grew out of the chaos of World War I, aiming to reinvent a more ordered and just society through great design. The Bauhaus school shifted between Weimar (1919-1925), Dessau (1925-1932) and Berlin (1932-1933) during Germany's most pivotal years, and acted as an innovation incubator, not unlike Apple's Design Lab. In both instances, a team of dedicated practitioners thought they could alleviate the alienation of modem society through more personal consumer products, clean lines, and user-friendly interfaces. In other words, a revolution centered on aesthetics that benefited the people.

In 1915, the visionary Walter Gropius, considered by many to be one of the first masters of modem architecture, began to develop his plan for a ''purely organic building," which declared “ its inner laws,free of untruths or ornamentation.” This “ building” was more of a metaphor than a physical object, and extended beyond the concept of architecture to encompass product design, packaging, and even furniture. Not unlike Steve Jobs, Gropius was single-minded, and could be unwavering and brutally direct in his mission. As the head of the Bauhaus school in Weimar, he recognized the need to surround himself w ith a team of talented collaborators, instructors, and designers, on-boarding some of the biggest names in contemporary arts, including Paul Klee, Josef Albers, Herbert Bayer, Lazio Moholy-Nagy and Vassily Kandinsky — names that history would prove incandescent creators.

New -media artist Anthony Antonellis is one of those inspired by both modern technology and the Bauhaus's approach toward design education. Antonellis, who gained notoriety for his tech-inspired work and turning himself into a cyborg by implanting an RFID chip in his arm, studied at the current Bauhaus Dessau. He explained to me that the Bauhaus system, handed down by Gropius, is still resonant today. “ I arrived where I am as a direct result of my studies in Weimar. I studied alongside other artists, students in media, architects, craftsmen, product designers, graphic designers, and all these disciplines taught and learned from each other in a profound exchange of ideas and approaches."

So whether you pre-ordered your watch online, or are part of the horde checking it out in stores, when you snap on your Apple Watch, just remember: It took literally thousands of brilliant thinkers and over a century of work to bring you that tiny, dazzling device.

单选题

From Paragraph 1, we know that the author's attitude toward the Apple product campaign is ________ .

【正确答案】 C
【答案解析】

推断题。在第1段,作者对苹果的产品发布会进行了描述,所用词汇包括tout ( 吹嘘),cult-like ( 宗教般狂热),hype ( 天花乱坠的宣传)等,由此可见作者对苹 果公司的宣传持负面的态度,故正确答案为C (不满)。

单选题

The word “ hysteria” underlined in Paragraph 1 means________.

【正确答案】 C
【答案解析】

语义题。hysteria意为歇斯底里,在原文中表示苹果品牌的支持者排长队购买产 品的狂热,C选项与其语义最接近,故为正确答案。

单选题

We can predict from the public response to the Apple iWatch that the sales of this product will be________ .

【正确答案】 B
【答案解析】

推断题。第2段第1句显示,已有230万顾客预订了苹果智能手表,由此可见该产品的销售火爆,故选B ( 前景良好)。

单选题

Which of the following statements is NOT true of the iWatch?

【正确答案】 D
【答案解析】

推断题。解此类题型的一种方法是根据选项定位原文,选项定位的地方往往比 较集中。该题的四个选项定位均集中在第2段,通过仔细分析可知,iWatch的设计者为 Jony lve,D选项与原文不符,故为正确答案。

单选题

In Paragraph 3, why did the author mention the German Design Movement?

【正确答案】 B
【答案解析】

推断题。第3段第1句表明苹果手表的设计与德国的设计运动有关,该运动发生在 两次世界大战之间,可以推断前者受到了后者的影响,故选B (苹果公司从德国设计 者那里学到了许多有用的信息)。

单选题

What do Steve Jobs and Walter Gropius have in common?

【正确答案】 C
【答案解析】

细节题。根据题干关键词Steve Jobs和Walter Gropius定位第4段第3句,此句大意 为 “ Gropius和Steve Jobs—样专心致志,在执行任务时都毫不动摇、直截了当”,故选 C (他们都坚定不移)。

单选题

What has contributed greatly to Gropius’ success as the head of the Bauhaus school in Weimar?

【正确答案】 B
【答案解析】

细节题。根据题干关键词定位第4段第4句,此句大意为“作为魏玛包豪斯学派的 领袖人物,他认识到有必要让一个由天才的合作者、导师和设计师组成的团队围绕着 自己…… ” ,由此可以推断团队合作是他成功的秘诀。故选B (他意识到团队合作的 重要性)。

单选题

The word “ resonant” underlined in Paragraph 5 is synonymous to ________ .

【正确答案】 A
【答案解析】

语义题。resonant意为共鸣的,原句的意思是“包豪斯学派直到今天仍然有共 鸣” ,即该学派的影响持续至今。由此可以明显排除B和D , 比较剩余两个选项后,A 更符合题意,因为C往往指人或生物健康强壮、精力充沛。

单选题

Antonellis deems his studies in Weimar________ .

【正确答案】 D
【答案解析】

细节题。根据题干关键词studies in Weimar定位原文第5段第4句I arrived where I am as a direct result of my studies in Weimar (我今天所取得的成就要直接归功于我在魏 玛的学习),故选D (有益的)。

单选题

What does the author intend to tell buyers of iWatch?

【正确答案】 B
【答案解析】

推断题。本题涉及作者对文章主题的观点,往往出现在结论段。从第6段最后一 句可知,苹果手表是数千名杰出思想家耗费100年的结晶,故选B (它是几代天才智慧 的结晶)。