For over three decades Intel has been providing Semi-conductor chips for computer hardware makers around the world. Intel's chips have been 1 many computers for years—both Macs and PCs. But, since tablet computers hit the market—the trend has shifted towards the small, mobile devices while sales of desktop computers 2 . Earlier this year, Intel introduced a new genre of laptops called " ultra-book convertible laptops". Intel Marketing Associate Mike Fard explains, "This year it's all about touch, we have touch computers based on Windows 8 running the Intel 3 , but even more exciting than just touch, is the ultra-book convertible. What that means is that you have a standard laptop that converts into a tablet and we have multiple designs that 4 this capability of going from a tablet to a laptop. This is one from Lenovo; we also have one from Dell." Intel has 5 a technology called " Ivy Bridge" on its new line of chips 6 reduces power consumption 7 . This newest generation of laptops is sure to be a 8 with consumers, with lower prices than before. Earlier thin laptops were in the $1 000 price range. The ultra-book convertible 9 , is expected to sell for around $600—making it more 10 against regular tablet PCs. A) drop F) running K) howeverB) managed G) processors L) decreasingC) adopted H) hit M) featureD) core I) dramatically N) appliedE) competitive J) competent O) which