问答题PART TWO Write an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words on a separate sheet.
问答题Question 2 · The Sales Manager in your company is looking for a venue where he can hold a three-day conference for sales staff. You have recently attended a conference at the Marston Conference Centre and the Sales Manager has asked you to prepare a report on the suitability of the Centre for his conference. · Write your report for the Sales Manager: · describing your experience of the venue when you attended the conference there, · assessing the positive and negative aspects of the venue, · making a recommendation as to its suitability for your company's conference.
【正确答案】This report aims to describe the Marston Conference Centre and to make a recommendation as to its suitability for the upcoming three-day conference for sales staff. The information and recommendation are based on the experience I had as a participant at the marketing conference held there two weeks ago. Here is a brief outline of the points I believe ought to be considered: Location: the conference center is not far from the highway and also easy to reach by public transport (trains to the village run every hour) and the center's shuttle service. Accommodation: A hotel next to the center offers approximately 170 well-equipped single rooms. There are, however, no other hotels in the immediate neighborhood of the center. Conference Rooms: the center features twelve rooms of various sizes (10-1200 persons), all of them equipped to the latest standards of conference technology. Only three of them are equipped with a mobile stage, however. Food: A restaurant and a bar at the conference center cater to the participants' needs, serving delicious food at reasonable prices. Tile restaurant is open from 11: 00a. m. until 11:00p. m., the bar usually closes at about 2:00a. m. Service is well-organized and speedy. Staff at the center: staff at the center is very well-trained, highly professional, helpful and friendly and available 24 hours a day. Surroundings: the center is surrounded by a large park with ponds, benches and the like an ideal place for socializing in breaks. I would highly recommend holding the conference at the Marston Cotfference Center as it is.
问答题Question 3 · You are dissatisfied with the poor service that has recently been provided by the company responsible for delivering your products to your customers. · Write a letter to the company: · informing them of the fall in the standard of their service, · explaining why you are dissatisfied, · describing the bad effect the service has had on your business, · detailing what action you intend to take if the service does not improve.
【正确答案】Maria da Silva Boticario Brasil 32, Park Avenue Sao: Paulo SP Mary Higgins Customer Service Wzd Transport 9, Wind Road Sao Paulo SP May 17, 2003 Dear Mr. Higgins, Boticario brasil has had a contract with your company for the last four years, since we decided to outsource our delivery service. The main reason for us to do so was because at the time we felt that a reliable business partner could better our distribution and reduce costs. Your deliveries were satisfactory until last Christmas; however, since January we have been finding the standard of your service absolutely below expectations. Last April, when we were in the midst of launching our new product line, your company failed to deliver our loads to 3 of our major retailers, 2 of them being very important high street sites. Needless to say this had a terribly negative effect on our sales. We had just invested in a high-impact advertising campaign, and when our consumers went to the shops, the products simply were not there on the shelf. In April we were faced with yet another problem due to your poor service, when a delivery to Rio de Janeiro was 20 days late. I do hope you address this matter as top priority and re-establish the good service you used to provide, or else, Boticario will have to look for another business partner. I look forward to hearing from you. Yours Sincerely
【答案解析】[解析] 这是一篇比较优秀的习作，较为出色地完成了写作任务，题目要求所有内容均已涵盖。从语气和口吻来看，这封商务信函符合题目所设置的背景要求，用词得当，表达清晰。作者对于商务信函的写作格式比较熟悉，运用恰当。全文布局合理，各段落依照写作目的一一展开，准确地表达了要表述的内容。此外，正文中使用了“Needless to say；I do hope；or else”等表达，起到了加强语气的作用，强调了表述目的。总的来说，该信函表意明确，语言得体，给人印象较为深刻。
问答题Question 4 · You feel that your company's main product or service would benefit from better publicity. The directors have asked you to write a proposal putting forward your ideas. · Write your proposal for the directors: · mentioning the product or service concerned, · stating the shortcomings of the current advertising, · outlining how your competitors publicise their products or services, · suggesting a different approach to advertising.
【正确答案】Proposal for a new marketing campaign Introduction The purpose of this proposal is to recommend some changes in our advertising campaign concerning our mobile phones for business use. Our market share in this sector has slightly fallen, despite of our technological leadership in constructing such devices. Findings We are advertising our high end model in the same medias like our other products. However, our target group are business executives. Therefore it would be advisable to place our advertisements in the Financial Times. We should also think about advertising in some business journals. We should change some aspects of our advertisements. It would be a good idea to have pictures with people in business related situations, for example in meetings or in the business lounge at the airport. We should also focus on some key facts which are important for business executives. We should mention that we implemented every standard of mobile communication and that our phones can be used everywhere in the world. Our competitors always state the weight of their phones and the quality of their energy units. We should make clear that our phones are superior even concerning these aspects. And of course our design is more sophisticated. Conclusion To sum up, we should make some changes where we advertise and also the content of our advertisements. Recommendations We strongly recommend to implement the above measurements in due course.