问答题 A woman goes to work for a large corporation like IBM. She is intelligent, ambitious and hard-working. She is also good at solving problems. She likes the security of a definite salary and the security of knowing that there will always be a defined job to be done, a definite direction in which to exert her abilities. Perhaps the consciousness that ability will be rewarded is also important.
A man goes to work for the government service. He is competent and hard-working, but he is not ambitious. He does not like to work under pressure or in a competitive environment. His real interests lie outside work in his lore of music.
A brash young man who wants only to work for himself proceeds to set up his own business, starting with a hamburger franchise for which he borrows money. His satisfaction is to see things happen. He wants to be able to make things happen. He wants to look at the accounts at the end of the month and see what has happened. He wants the maximum responsibility and the maximum reward; he does not mind the risk.
It is the urge to bring something about that defines the entrepreneur. This urge is not unlike that of the painter or writer. There is an urge to make something happen, something that was not there before. The medium chosen by the entrepreneur is action or operation. The aesthetic satisfaction is that of seeing something happening effectively, of seeing decisions correctly made. This satisfaction is made concrete by money. Money is the indicator of success but not necessarily the driving factor. The test would be simple: if an entrepreneur were suddenly given as much money as he wanted, would he stop his activities or use the money to develop new ones? History is very much on the side of the new activities.
The entrepreneur seeks out opportunities; he tries things out; he makes decisions based as much on hunch as on analysis. Quite often he starts up a successful business which grows to such a size that his entrepreneurial style of management is no longer the best and he has to resign if the company is to survive.
Entrepreneurs are the risk element in society, the evolutionary element that brings about change as distinct from the operating element that keeps things ticking over. In too many countries they are discouraged as being greedy and selfish.
【正确答案】
【答案解析】一个妇女去为一家大公司(如国际商用机器公司)工作。她有才智,有志向,工作勤奋。她还善于解决问题。她想得到一份稳定的薪金,知道总有指定的工作要做,知道自己施展才干的明确方向,她想要的就是这样的安全感。也许有一点也很重要,那就是她知道自己的才能会得到酬报。
一个男人去为政府部门工作。他有能力,工作勤奋,但并没有什么雄心壮志。他不想做有压力的工作,也不想在竞争环境下工作。他真正的兴趣在工作以外,在于他所钟爱的音乐。
一个颇为自信的年轻人只想为自己工作,于是借钱开一家汉堡包特许经营店,做起了自己的生意。能使他感到满意的,是看到事情发生。他希望自己有能力使事情发生。他想在月底查查帐,看看发生了什么。他想做的是尽最大的责任,想得到的是最大的报酬;他不在乎冒险。
企业家之所以是企业家,就在于有创业的强烈欲望。这种欲望与画家或作家的创作欲望并无二致。企业家的欲望是使事情发生,使前所未有的事情发生。企业家选择的方式是行动,或者说是经营。他的无上乐趣所在,是看到一件事情有效地进行,看到所做的决定正确无误。使他切实体会到这种乐趣的是金钱。金钱是成功的标志,但未必是动力。检验这一点很简单:如果一个企业家一下子得到了他想要的那么多钱,他是会歇业不干呢,还是会用这笔钱去开拓新的业务?历来的事实表明,企业家大多会拓展新的业务。
企业家寻求的是机会。他会作出种种尝试,他做决定靠的是分析,同样也凭直觉。常常发生这样的情况:一个企业家开办的公司获得成功,规模越做越大,而此时他的管理风格相形见绌,如果要使公司生存下去,他只有辞职。
企业家是社会的冒险份子,是给社会带来变化的演变因素,他们与使社会保持现状的执行者们截然不同。在许许多多国家,企业家被视为贪婪自私之徒而处处受阻。