No one word demonstrated the shift in corporations' attention in the mid-1990s from processes to people more vividly than the single word "talent".【C1】______the word lies the idea that more and more corporate【C2】______is going to be created by knowledge and by so-called "knowledge workers".【C3】______labour is worth less; knowledge is worth more. This has significantly shifted the balance of power in the【C4】______process. Companies used to be relaxed about finding enough qualified people to【C5】______their operations. What they could not find they would train, was the【C6】______attitude. That might take some time, but in a world where people【C7】______jobs for life time was in the company's favour. But talent is not patient, and it is not faithful. Many companies found themselves training employees【C8】______for them to go on and sell their acquired skills to their【C9】______. So now they look for talent that is ready-made. In their eagerness to【C10】______this talent, companies have gone to considerable lengths to appear especially attractive. They have,【C11】______, devoted a great deal of effort to the【C12】______of their websites, often the first port of call these days for bright young【C13】______recruits. They have in many cases【C14】______their HR departments, in part so that they can【C15】______their compensation packages more finely for the individuals that they really require. And they have altered their approach to issues such as governance and environmental responsibility【C16】______they know that many of the talented people they are seeking want to work for ethical and【C17】______employers. Talented people increasingly want to work in places where they can feel good about what they do for most of the day. What's more, in today's knowledge-based businesses, these young people are far more【C18】______their working environment, of "what's going on around here", than were their grandparents. It is harder for today's businesses to【C19】______from their employees what they are【C20】______to—even when, as in cases such as Enron and WorldCom, they put a lot of effort into it.