单选题   Questions23-26 are based on the recording you have just heard.
单选题    
 
【正确答案】 A
【答案解析】[听力原文] How long have you had your Apple iPhone or computer? If you have not replaced that product in the last two or three years, you may be part of the reason for Apple's falling sales numbers. Apple is the world's most valuable company. Sales of Apple products grew every year for 51 straight quarters. That all changed on Tuesday, when the company reported a drop in sales. Sales for the first quarter of this year dropped 13 percent. Sales dropped to $ 50.6 billion from $ 58 billion during the same quarter in last year. The news caused Apple's stock to drop, too. The company's shares were down by about 8 percent in after-hours trading. Some experts say the struggling Chinese economy may be to blame for Apple's weaker sales. The company's report shows sales were down in China, Taiwan and Hong Kong by a combined 26 percent. In the past, Apple was able to depend on sales growth in those markets. Apple's Chief Executive, Tim Cook, says the smartphone market is not growing because of the slowing economies in some countries. But other experts say Apple is no longer regularly producing exciting products. People who bought new Apple laptops or smartphones in the last two or three years do not feel like they need to buy the latest products. Rob Pegoraro is a technology writer for USA Today and Yahoo. He says he still likes to use the Apple products he owns but, there is nothing 'revolutionary' right now. 'You got a lot of people upgrading to the iPhone 6 and the iPhone 6 plus. The 6s and the 6s Plus are better, but as the names would suggest, they're not exactly revolutionary. Normal people don't buy new phones every year.' Pegoraro also says that Apple did not really have a bad quarter. The company still makes a lot of money from the products it sells. It is just not growing anymore. 'Their gross margin was 39.4 percent compared to 40.8 percent. I struggle to think of how many other industries or companies could pull down those kinds of profit margins for over a decade straight.' Pegoraro warns not to underestimate Apple just because of this small drop in sales. 'This company's problem is that they made a lot of money, just not more money than they made the last quarter. You know, if that's failure, then I should only hope to be just as much of a disaster!' What is the result of Apple's falling sales? 报道中说,苹果公司报告销售额下降之后,苹果的股票价格下降,因此苹果公司销售额下降的后果是A“股票价格下跌”。 苹果的销量下降,但报道没有说苹果因此而裁员,无法得知苹果的工人失业,故排除B。销量的下降会使公司的收入减少,但这不能说是巨大的损失,公司也不会因此面临破产,毕竟报道也提到,苹果仍从产品的销售中挣了很多钱,只是收入少了点而已,C和D夸大事实,应排除。
单选题    
 
【正确答案】 D
【答案解析】[听力原文] According to Tim Cook, what is the reason for smartphone's falling sales? 录音提到,苹果的首席执行官Tim Cook认为智能手机销售没有增长是因为有些国家的经济增长放缓。因此D“有些国家的经济放级增长”正确。 录音中没有提到来自国外的挑战,故排除A。B“缺乏不断的升级换代”是Rob Pegoraro的观点,不是Tim Cook的观点,因此B错误。录音没有谈到苹果公司竞争者的问题,故排除C“来自同行的竞争”。
单选题    
 
【正确答案】 B
【答案解析】[听力原文] Why do some people think they needn't buy the latest Apple products? 有些专家在报道中说苹果不再经常生产激动人心的产品,在过去两三年买了新苹果笔记本或智能手机的人认为他们不需要买最新的产品,B“苹果不再经常生产激动人心的产品”即为本题所问的原因,故选B。 尽管有些专家说到部分消费者不再买苹果的新产品,但这只是部分人对苹果新产品的态度,A“苹果不再受消费者的青睐”夸大事实。录音没有谈及苹果售后服务的问题和消费者购买力问题。故C“苹果不能提供优质的售后服务”和D“苹果目标客户的购买力下降”均排除。
单选题    
 
【正确答案】 C
【答案解析】[听力原文] In Rob Pegoraro's view, what is Apple's problem? Rob Pegoraro在报道中说苹果公司仍然挣了很多钱,只是比过去少了一些,所以C“他们挣的钱没有以前那么多”正确。 录音没有讨论苹果的资金问题和企业文化问题,A“他们有些资金问题”和B“他们缺乏优秀的企业文化”均错误。销售额确实会跟营销团队有关,但录音没有讨论苹果营销团队的影响,D缺乏录音依据,故不选。