【正确答案】A: I think the most effective promotional strategy is advertising, since advertising can reach large audiences in a wide area.
B: I agree with you on that point. Our product is a new product; we should tell customers that we have launched a new medicine and what kinds of diseases it can cure. Therefore we need enough advertising to send the information to customers.
A: That's right. We could have ads on television or in influential newspapers, through which many people can get to know our product.
B: That's true. We can also put up posters and arrange point-of-sale displays to attract potential customers.
A: Apart from advertising, we can also promote our medicine by person-to-person selling and even door-step selling. We could have a presentation and invite persons from hospitals and drug stores.
B: Yes, person-to-person selling would be very effective for promoting our product. In addition, we can also use sales promotion to boost our sales.
A: I think we can offer promotions gifts to customers who buy our new medicine. Any idea for What gifts to offer?
B: Well, we can't afford too expensive gifts. I mink we may give some small gifts like umbrellas or T- shirts, Which are not Very expensive and easy to be logoed on．
A: That's a good idea. And also raincoats with our logo. You see in rainy days, the logo on the back of a raincoat will be quite eye-catching.
B: What about the quality of these promotional gifts? Do you think they should be of high quality?
A: Yes. I think high quality would be good. Gifts with low quality would leave a bad image of our company to customers．
B: I'm quite agree with you on that. I thinke these gifts should be made of durable materials, then they may bear our product logo longer and I mink it is worthy to make high-quality gifts.
Follow-on questions
·Publicity is an effective strategy for image building like an image ambassador.
·Yes, because being a sales person is both challenging and rewarding.
·Yes，free gifts can attract customers to try the new products, or have a better memory about the product．
·What do you think are the most common promotion methods?
·I think there are many ways like handing samples, free gifts, trading stamps, contests and etc.
·A newspaper or magazine article or television or radio broadcast can reach and influence a lot of potential customers but at relatively low cost to the company.

【答案解析】在这道小组讨论题中，所讲的话题是产品营销。发生的背景是你的公司有一类新的药上市，为了增加其销售额，你要参与企划如何能更好地营销这一种新药。所给的两个提示点分别是你的营销策略是什么，以及在营销时，可以提供什么营销礼物给顾客，礼物的成本和质量怎么样。