单选题 In the short run, if price is below average total cost (ATC), the firm will:

A、 keep running as long as it is covering its variable costs.
B、 produce more.
C、 raise prices.

【正确答案】 A

【答案解析】In the short run, if the firm is covering its average variable costs and some of its fixed costs it will continue to operate as long as the situation is temporary.