【答案解析】{{B}}Sample G{{/B}} Introduction The aim of this proposal is to analyse the recent drop in sales in one of our oversea branches and then to propose feasible ways to promote the sales there. Findings It is found that our new-launched product - chocolate pie enjoyed a favourable market at the beginning of the campaign. However, the sales began to decline recently according to the figures presented by Sale Department. It is said that there are several factors cause the current situation but the main reason is the failure in the advertising we are currently using. At first the advertising did work, the jingle is easy to remember and the stereotype we focused is funny, therefore, it was popular with local residents. However, as time goes by, the passion for it is gone, too. The survey shows that people began to feel it was too exaggerated and even a little bit hostile. And this leads directly to the refusion of purchasing our product. Recommendations We strongly recommend that we should cancel all the present TV commercials and lauch a new one. And this time we should make it compatible with local taste so as to generate sales and more importantly to improve our company's image in the local market. If possible we can also invite some local stars to endorse our product which may change their negative attitude on the previous advertisement. {{B}}Band 4{{/B}} This is a good realisation of the task set. The writer uses an ambitious range of structure and vocabulary, although there is some slightly unnatural language in places. It is well organised, with some evidence of cohesive devices. {{B}}Sample H{{/B}} Proposal about improving the advertising, because there's a drop in sales. The advertising in newspaper, flyers and TV is good organised. Next weekend we have some "roadshows" to show the customers our new car "Grandis". This events on the weekend are often used from families to look for a new car. The TV-spots are also helpful to reach new customer. They are funny and short. The people would like to see more from these short storys. One change to our advertising in the newspaper should we do. In the advertise of the newspaper we have most picture from older people. The advertise says the seats are high and comfortable for them to get in. But we shouldn't forget the younger people. We should make a mixed advertisement with young and old people. Another change can be the appearance of our flyers. They lay out in the sales room of our car centers, but they reached only some people. We could attract them and give them to younger people, which make their driver-exam. So we have to interest more younger people and families for our cars. People who get there driver-exam, want to buy a car. So we reached them with new flyers in the driver schools. New advertisements in the newspaper should also affect the sales, because of the bigger target-group. For families we should offer more events for children. Today children have an important part by car sells. If the children were pleasant, the parents are also, and they have the time to look for a new car. I'm sure, if we do the changes, our sales will be increase. Ingrid Schwarzkopf {{B}}Band 2{{/B}} Although all the content points are covered, this is an inadequate attempt at the task. Errors are frequent and quite basic and in some cases obscure communication, and the content is not clearly organised.