单选题
Why did Jack Welch remark that small companies have advantages?
【正确答案】
C
【答案解析】[听力原文] 23-30 Woman: And tonight who we have in our studio is Jack Welch, Executive of the Welch Corporation, welcome. Man: Thank you. Woman: Jack, firstly, what do you see as the strategic essentials for companies employing fewer than 100 people? Man: Strategy is strategy, what matters is whether the company is large or small. Woman: That's fresh, and could you give some further explanations about that? Man: Certainly. It's that killer idea, a "big aha," as we call it, that gives you a sustainable competitive advantage. Woman: What does "killer idea" refer to, exactly? Man: That is to say, strategy is just a winning value proposition①, a product or service that customers simply want more than the other options out there. Beyond that, strategy is all about execution. And there, small companies actually have something of an advantage. Woman: What kind of advantage? Man: Uh, maybe we can say it carries more human touch than the big companies because it offers a variety of choices and additional services. Woman: I understand. Man: We don't blame you for feeling as if most advice on strategy applies mainly to big companies. In fact. with all the number crunching and data analysis being promoted as strategy these days, you'd have to be a large company to have the people, time, and money to even contemplate such methodologies. Woman: And what do you suggest? Should the small company grow into a big one in order to survive in the market? Man: Don't bother trying. The more you grind down into details and scenarios, the more you get tied up in knots, Strategy is just an approximate course of action that you revisit and redefine according to shifting market conditions. It's got to feel fluid—and alive! Companies small and large can develop a compelling strategy by answering five key questions. What does the playing field look like? What are our rivals up to? What have we done lately? What keeps us up at night? And, given all that, what's our winning move? Woman: That was a wise way. Man: Absolutely. No academic textbooks or consultants are needed. All that's required is a team of engaged employees who can dream big, debate intensely, and ultimately emerge with a dynamic game plan. Then it's time to implement, and that's where small companies really have it made. When there are only a hundred employees, or even a thousand, it is much easier to communicate strategy and ignite a contagious intensity. And once the strategy is launched, small companies, like little powerboats, are able to adjust direction more quickly than corporate ocean liners. They can also hire faster, make decisions with fewer bureaucratic hurdles, and generally see their mistakes and fix them faster than hulking competitors. Woman: So that is the real advantages these small companies have? Man: Right. Small isn't totally beautiful when it comes to strategy. Big companies can take a lot of swings and miss a few. By contrast, one big strategy mistake can put a small company out of business. Woman: How do they go through the hardships then? Man: The imperative for small companies, then, is to hold their value proposition① to a higher standard. They have to make sure they've got something singular: a new idea with a patent, a breakthrough technology, a super-low-cost process, or a unique service offering. Whatever attracts customers and makes them stick. Woman: They were really customer-focused. Man: Definitely. When a small company gets to that point, it can celebrate a strategy that's winning without all those consultant repots, graphs, and fat stacks of PowerPoint slides that no one really needs, not even the big guys. Woman: Tell me more about that… [要点] 考查对信息细节的理解能力。Jack提到“Beyond that, strategy is all about execution.”此处execution是指做困难的事情,结合后面的解释:“it offers a variety of choices and additional services”,可以判断C项是正确的。 [注意] 要结合上下文综合考虑,在对话中Jack首先提到对小公司来说有一种吸引人的想法,a killer idea,然后解释正是这种想法使其具备能经营下去的竞争优势。小公司所具备的优势就是多种选择和超值服务。
单选题
Jack Welch didn't suggest a small company to expand its business because
【正确答案】
B
【答案解析】[要点] 考查对信息细节的理解能力。Jack回答“Should the small company grow into a big one in order to survive in the market?”这一问题时说“Don't bother trying. The more you grind down into details and scenarios, the more you get tied up in knots.”即:小公司不必非得发展成大公司。越是致力于细节和设想,越会觉得困惑,紧张和焦虑。这与B项对应。 [注意] 此处tied up in the knots与B项中的confusion, nerve and worry相对应。
单选题
The man suggested that by answering the five key questions, companies will
单选题
What conclusion was reached about small companies' competitive advantage?
【正确答案】
C
【答案解析】[要点] 考查干扰信息的排除。对话中提到这五个问题之前,先有一个结论“companies small and large can develop a compelling strategy by answering five key questions.”即,不管大小公司都可以通过回答这五个关键问题形成令人信服的战略。 [注意] 观点性的题目涉及到的信息点比较多,答案相对难以判断,逐项排除是比较稳妥的解题办法。
单选题
Jack Welch said that the winning move
【正确答案】
B
【答案解析】[要点] 考查语篇整体的把握。题干中的关键词是winning move,即:公司的获胜举措。 [注意] Jack提到“All that's required is a team of engaged employees who can dream big, debate intensely, and ultimately emerge with a dynamic game plan.”所需要的就是一个有梦想,能激辩,并最终制定出强有力的行动计划的员工团队。这与B项对应。
单选题
How do you understand "ignite contagious intensity"?
【正确答案】
A
【答案解析】[要点] 考查对信息细节的理解能力。对话中提到“When there are only a hundred employees,…it is much easier to communicate strategy and ignite a contagious intensity.”即:对只有100名雇员的小公司而言,传达战略及增强凝聚力更容易。 [注意] 考生可以根据上下文内容进行推测,找出正确表述。
单选题
Compared with the big company, what side effects can a small one avoid?
【正确答案】
A
【答案解析】[要点] 考查对信息细节的理解能力。题目中的关键词是side effects,题目问的是,跟大公司相比,小公司可以避免何种负面影响。对话中明确指出“They can also hire faster,make decisions with fewer bureaucratic hurdles. and generally see their mistakes and fix them faster than hulking competitors.”即:他们可以快速雇佣,做决定时不受官僚主义的影响,总体而言,发现并改正错误的速度要比机构庞大的竞争对手快得多。所以正确答案是避免权力集中。 [注意] 考生要结合上下文,做出全面判断。
单选题
What can a small company benefit from strategy making?
【正确答案】
C
【答案解析】[要点] 考查语篇整体的把握。题目问的是,小公司可以从制定战略方面获得什么好处? [注意] Jack提到“They have to make sure they've got something singular:a new idea with apatent, a breakthrough technology….Whatever attracts customers and makes them stick.”即:他们必须确保有独一无二的优势:一个新专利,一项突破性的技术,只要是吸引顾客并能使顾客留下来的任何东西。据此可判断出,正确答案是C项。