问答题 Task Sheet: Topic A WHAT IS IMPORTANT WHEN…? Deciding the price of a product · Cost of production · Cost of similar products · Type of customer
【正确答案】
【答案解析】Suggested Ideas: Cost of production: You probably need to take into consideration of the following: · Possible rise in the prices of raw materials to be used for production. · Labor cost including salaries,medical insurance,housing allowance,retirement insurance,compensations for overtime work on week-ends or public holidays. · Equipment cost including depreciation of the machines,maintenance of the machines,overhaul of the machines,replacements for old machines. · Cost for technical renovations or optimizations. · Energy cost:possible rise in utility cost such as electric power and water. · Cost for environmental protection.including possible fines for incidentally breaking rules of environmental protection. Cost of similar products: You probably need to do the following: · To investigate the cost of similar products. · To compare the cost of similar products with the cost of your product. · To、make your product competitive both in terms of price and quclity. Type of customer: You probably need to do the following: · To decide on the target customers. · To make market research to know their needs and their preferences. · To ask potential customers to fill in auestiOnnaires for the market research. · To make telephone interviews to find out their likes and dislikes about the product.